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About the role
Key responsibilities & impact- Own portfolio strategy and lifecycle decisions across the Precision DC portfolio, from discovery and business case development through launch, optimization, and end-of-life planning
- Set and maintain a prioritized roadmap aligned to customer workflows, competitive dynamics, technology trends, and company strategy
- Make clear product tradeoff decisions by balancing customer value, technical feasibility, investment needs, and business return
- Own business performance for assigned product lines, including growth, margin, and portfolio health
- Engage directly with customers, partners, and field teams to understand workflows, pain points, and unmet needs in target applications
- Translate voice-of-customer, market data, and competitive intelligence into actionable portfolio priorities and differentiated product requirements
- Identify emerging market opportunities, adjacent use cases, and competitive threats that inform roadmap and investment decisions
- Develop clear value propositions and positioning that connect Tektronix solutions to customer outcomes
- Lead through influence across engineering, sales, marketing, applications, and operations to align priorities and deliver portfolio outcomes
- Partner with engineering throughout development to ensure solutions meet target customer requirements, performance expectations, schedule commitments, and business goals
- Work with marketing and sales to define go-to-market plans, sales enablement, and launch readiness for new products and major updates
- Communicate strategy, priorities, and product direction clearly to stakeholders at multiple levels of the organization
- Lead product discovery to validate opportunities, assess customer value, and reduce risk before major development investments are made
- Define product requirements and success criteria that guide development teams toward differentiated, high-value solutions
- Drive disciplined decision-making throughout development by balancing scope, schedule, technical tradeoffs, and expected business impact
- Champion innovation informed by customer applications, market shifts, and technology trends relevant to Precision DC test workflows
- Monitor portfolio performance using revenue, margin, adoption, and other key business indicators, and adjust priorities as needed
- Develop business cases and investment recommendations for new products, enhancements, and portfolio expansion opportunities
- Identify opportunities to improve growth, mix, and profitability across the portfolio
- Lead portfolio lifecycle decisions, including sustaining investments, rationalization, and end-of-life strategies for legacy products
Requirements
What you’ll need- Bachelor’s degree in Electrical Engineering, Computer Science, Physics, or a related technical field; MBA or advanced technical degree preferred
- 5+ years of relevant experience in product management, product marketing, business development, engineering, or a related role, with meaningful experience in technical B2B products
- Demonstrated success defining product strategy, roadmap priorities, and lifecycle decisions for complex hardware or hardware-software solutions
- Experience translating customer needs, market signals, and competitive insights into differentiated product requirements and investment recommendations
- Proven ability to lead through influence across engineering, sales, marketing, applications, and operations in a cross-functional environment
- Strong business acumen, including experience with business cases, pricing or positioning, revenue and margin analysis, and portfolio performance management
- Working knowledge of DC test and measurement instrumentation, semiconductor or electronics test workflows, or adjacent technical domains
- Excellent written and verbal communication skills, with the ability to communicate effectively with both technical teams and senior business stakeholders.
Benefits
Comp & perks- Up to 25% for customer visits, industry events, trade shows, and internal meetings
- Competitive salary
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementproduct marketingbusiness developmenttechnical B2B productsproduct strategyroadmap prioritieslifecycle decisionsbusiness casesrevenue analysismargin analysis
Soft Skills
leadershipcommunicationcross-functional collaborationbusiness acumeninfluencecustomer engagementstrategic thinkingproblem-solvingdecision-makinginnovation
Certifications
Bachelor’s degree in Electrical EngineeringBachelor’s degree in Computer ScienceBachelor’s degree in PhysicsMBAadvanced technical degree