Product Marketing Manager

Fortive

Senior Product Marketing Manager driving go-to-market strategies for construction tech solutions. Collaborating with marketing, product management, and sales to enhance customer engagement and product positioning.

Posted 6/12/2026full-timeRemote • South Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $99,600 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Partner with product management to shape needs, positioning and messaging that resonates with real-world users
Identify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunities
Define buyer personas, buyer needs, and map the journey from awareness to adoption
Translate technical features into clear, compelling value for our buyers and customers
Own the go-to-market marketing strategy and process for new products and major updates
Support the cross-functional launch planning with sales enablement, product management, and marketing
Create value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenue
Track performance and iterate and optimize
Build feedback loops with customers to inform product and messaging decisions
Collaborate with sales and customer success to surface insights from the field
Contribute to thought leadership and industry conversations-especially in construction tech-through blogs, short-form video, webinars, live- presentations, customer conversations.
Ensure our messaging reflects the real-world challenges and wins of our users
Drive measurable revenue growth through product adoption and usage
Shape how we talk about our products, internally and externally
Bring the voice of the customer into everything we do
Make our team (and our users) smarter with every project you touch

Requirements

What you’ll need

Bachelor’s Degree
4+ years in product marketing, product management, or marketing in B2B SaaS
Experience in construction technology, such as estimation, data, project management construction software preferred
Experience leading product launches and working closely with Product teams
Strong writing and storytelling skills, you know how to make complex ideas simple
Pragmatic Marketing certification a plus.
Curious, collaborative, and always looking for ways to improve
Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus
Up to 15% travel

Benefits

Comp & perks

medical, dental, vision, life and LTD insurance
HSA
401(k) retirement plan

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingproduct managementB2B SaaSproduct launchesstorytellingdata analysiscompetitive intelligencebuyer persona developmentvalue proposition creationrevenue growth

Soft Skills

collaborationcuriositycommunicationproblem-solvingadaptabilitycreativityleadershipcustomer focusanalytical thinkingfeedback incorporation

Certifications

Bachelor's DegreePragmatic Marketing certification