Director, Sales and Strategy

Fortive

Director of Sales & Strategy leading North American sales team for Critical Environments. Focusing on exceeding sales forecasts and driving strategic initiatives for Gems Setra.

Posted 6/8/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Meet or exceed sales forecasts for the Americas region while ensuring appropriate profit margins are maintained.
Profitably develop and grow Critical Environments direct and channel business with existing customers while continually cultivating new channels, markets, and customers for our products.
Maintain perspective on the macro-environment to identify opportunities for strategic expansion, competitive advantage, customer engagement / satisfaction, or other growth vectors.
Set and execute a comprehensive go-to-market strategy for the business unit, including channel strategy, customization / white-label opportunities, and prospecting.
Set and execute a process for supporting end-user demand for in-field configuration and trouble-shooting / technical support.
Drive creation and execution of territory, market segment and account plans to drive share gain and standardization at strategic/key accounts, taking into account competitive positions, prioritized buying influences, key differentiators, application-specific solutions, service/support expectations, etc.
Increase the effectiveness of the account management and channel management team, through hiring, developing, coaching and training direct reports.
Drive excellence, accountability, and adherence to standard work for prospecting, funnel management, lead follow-up, opportunity management and other key processes.
Building high-level and meaningful relationships with all major customers, channel partners and key OEMs/end Users to enable long-term strategic development, roadmap & demand visibility, etc.
Manage to Key Performance Indicators (KPIs) and conduct monthly problem solving to understand the root cause of gaps in performance; develop countermeasures to drive short-term & long-term improvements in KPIs.
Work closely with the marketing function on regional and strategic marketing plans to increase brand recognition & image including participation in industry tradeshows & conferences, interaction with regulatory bodies, transformation marketing programs etc. and championing new product commercial launches.
Conduct research to help develop sales presentations and materials in conjunction with Marketing to facilitate target account wins and sales funnel growth.
Ensure proper adherence to corporate policies, guidelines, operating rules, and budgets for the region.

Requirements

What you’ll need

Bachelors Degree or Associates Degree + certifications in related field
Minimum of 5 years of sales experience, preferably in healthcare or critical environments
Minimum of 3 years of experience in a similar sales management role
Familiarity with industry standards, compliance, and regulations such as ISO, ASHRAE, IEC, etc.
Live within reasonable commute of major airport and willing to travel up to 50%

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales forecastinggo-to-market strategyaccount managementchannel managementKPI managementsales presentationstechnical supportmarket segmentationcustomer engagementlead follow-up

Soft Skills

relationship buildingcoachingtrainingproblem solvingstrategic thinkingcommunicationteam developmentaccountabilityadaptabilitycollaboration

Certifications

Bachelor's DegreeAssociate's Degreesales management certificationhealthcare compliance certificationISO certificationASHRAE certificationIEC certificationproject management certificationmarketing certificationtechnical support certification