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About the role
Key responsibilities & impact- Partner closely with Product teams to bring customer, market, and business context into product direction, positioning, and go-to-market decisions.
- Conduct market and customer research to uncover insights into customer needs, decision-making, and competitive dynamics.
- Test and validate concepts, positioning, and messaging using customer insight (e.g., VoC, focus groups, customer interviews) to ensure strong, aligned go-to-market execution.
- Develop clear, differentiated product positioning, value propositions, and core messaging that resonate with target audiences.
- Own and drive go-to-market strategy and execution for new product introductions (NPIs), leveraging standardized frameworks to deliver consistent, high-quality launches across regions.
- Collaborate with cross-functional teams (product management, digital, sales, regional teams) to execute go-to-market plans and campaigns.
- Create and scale global marketing and sales enablement assets (one-pagers, datasheets, web content, etc.) that support adoption and growth.
- Build scalable messaging, assets, and enablement frameworks to support consistent execution and alignment across global teams.
- Define and track key performance metrics for launches, translating insights into actionable recommendations to improve adoption and business outcomes.
- Align priorities and execution across regions (EMEA, APAC, Americas) to ensure cohesive global impact.
- Partner with fellow Product Marketing Managers to share best practices and strengthen overall team capability.
- Continuously test, learn, and optimize based on performance and feedback.
- Experiment and learn quickly from performance insights and feedback.
- Develop and deliver clear, compelling presentations and narratives that influence stakeholders.
- Write high-impact copy optimized for web, SEO, and digital channels in partnership with Content and SEO teams.
- Organize and manage data across multiple systems.
- Manage and organize data across systems to support decision-making and execution.
- Balance multiple priorities and work effectively across global teams and time zones.
- Travel up to 20%.
Requirements
What you’ll need- 5-7+ years of product or technical marketing experience in a B2B organization.
- Bachelor's Degree in Marketing, Business, Communications, Journalism, or a related field.
- Broad understanding of various marketing strategies and campaign tactics.
- Ability to interpret data and create data-driven campaign strategies.
- Excellent verbal and written communication skills.
- 4+ years of product marketing experience in a B2B organization.
- Experience launching hardware and software products.
- Background in quantitative and qualitative customer research.
- Experience in a global marketing role with regional partners in EMEA, APAC, and the Americas.
- Technical content writing experience.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingdata-driven campaign strategiescustomer researchgo-to-market strategyproduct positioningvalue propositionstechnical content writingmarketing strategiescampaign tacticsperformance metrics
Soft Skills
communication skillscollaborationpresentation skillsorganizational skillsprioritizationadaptabilityinfluencing stakeholderscross-functional teamworkproblem-solvingtime management
Certifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in CommunicationsBachelor's Degree in Journalism