Global Marketing Manager

Fortive

Global Marketing Manager leading marketing strategy and demand generation for Anderson-Negele's precision technology products. Collaborating with teams to drive commercial growth and brand positioning.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Manage and develop a team of 3 global marketing professionals
Set clear priorities aligned to commercial goals and growth initiatives
Coach the team on digital execution, ownership mindset, and accountability
Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts
Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization
Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency
Capture VOC, competitive intelligence, and market trends — translate into actionable positioning and GTM strategies
Use analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-making
Lead campaigns, content, and communications across web, email, collateral, and events
Manage trade shows, ABM programs, and sales enablement
Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy
Own marketing systems and reporting (HubSpot, Salesforce, analytics)
Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution
Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows
Own the demand generation engine — campaigns, webinars, trade shows, digital advertising, lead capture
Drive performance marketing (Google Ads, LinkedIn, HubSpot workflows) with continuous ROI optimization
Improve funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentation

Requirements

What you’ll need

Undergraduate degree and 7+ years of experience in B2B marketing, preferably in industrial, technical, or manufacturing environments
Proven success in hands-on demand generation and digital marketing
Experience in leading and developing small, high-impact teams
Strong commercial mindset with the ability to link marketing to revenue outcomes
Experience with CRM, marketing automation, analytics tools, and emerging AI capabilities
Ability to translate complex offerings into clear, compelling customer value
Comfortable working in a fast-paced, evolving environment with a focus on impact

Benefits

Comp & perks

Travel as needed for customer events, team meetings, trade shows, etc.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationdigital marketingcampaign managementSEOGEOAEOanalyticscontent creationcustomer targetingperformance marketing

Soft Skills

team managementcoachingstrategic thinkingcommunicationcommercial mindsetadaptabilityaccountabilityleadershipcollaborationproblem-solving