Senior Field Marketing Manager, EMEA

Fortive

Senior Field Marketing Manager executing EMEA marketing strategies through ABM and events for pipeline growth. Collaborating with Sales and cross-functional teams to engage target accounts effectively.

Posted 5/26/2026full-timeRemote • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Execute regional programs that drive net new pipeline and expansion.
Align global campaigns to regional priorities and pipeline targets.
Partner closely with Business Development on lead generating and other pipeline creation programs.
Track performance and optimize programs based on conversion and impact.
Execute 1:1, 1:few, 1:many ABM programs aligned to priority accounts.
Partner with Sales on account planning and program execution.
Activate personalized campaigns to engage buying groups.
Plan and execute regional events, including executive roundtables, roadshows, conferences, and webinars.
Own end-to-end program execution including follow-up and reporting.
Ensure all programs align to target accounts and pipeline goals.
Execute integrated campaigns across digital, events, email, and third-party channels.
Localize global campaigns for EMEA markets.
Drive engagement across the full buyer journey.
Partner with Sales to align on account priorities.
Support deal acceleration through targeted programs.
Incorporate Sales feedback to improve execution.
Track pipeline, ROI, and conversion metrics.
Optimize programs and spend based on performance.
Collaborate with both global and regional teams, including Campaigns, Digital, Regional Marketing, Sales (AE, BD), and Partner and Product Marketing.
Ensure consistent execution across teams.
Manage vendors and partners as needed.

Requirements

What you’ll need

5–8 years of B2B marketing experience (SaaS or enterprise technology preferred)
Experience executing field marketing, ABM, and demand generation programs
Strong partnership mindset with Sales teams
Ability to manage multiple programs across regions and priorities
Data-driven mindset with ability to optimize performance
Experience with CRM and marketing automation platforms
Familiarity with ABM tools and account engagement strategies; Demandbase a plus
Understanding of GDPR and EMEA data regulations
Bachelor’s degree in marketing, business, or related field (or equivalent experience)

Benefits

Comp & perks

Professional development opportunities
Flexible working hours
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingfield marketingABMdemand generationdata-driven optimizationpipeline trackingROI metricsprogram executioncampaign localizationaccount engagement strategies

Soft Skills

partnership mindsetability to manage multiple programscollaborationcommunicationorganizational skillsadaptabilityleadershipproblem-solvingstrategic thinkingperformance optimization