Senior Product Marketing Manager

Fortive

Senior Product Marketing Manager leading global go-to-market strategy for SaaS asset management solutions. Collaborating cross-functionally and influencing product orientation to drive revenue.

Posted 5/16/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead global go-to-market strategy and execution for the asset management portfolio
Oversee all GTM activities and product launches for asset management solutions
Gather & synthesize market intelligence and create sales enablement materials
Develop impactful messaging and positioning in the market
Collaborate with PR and content leaders to create thought leadership content
Drive cross-functional projects to shape company direction
Create sales materials that showcase solutions
Lead product launches ensuring organizational readiness
Train and enable sellers and solutions consultants on new capabilities and products
Communicate recent enhancements to customers via various channels
Adapt GTM positioning and sales materials to improve adoption and sales.

Requirements

What you’ll need

5-7 years of experience in B2B Product Marketing for SaaS software solutions with ownership responsibilities for GTM strategy and execution
Growth mindset & agility: Ideal candidate approaches challenges with curiosity and resilience, continuously seeking opportunities to learn, grow and improve.
Passionate project leader: Ideal candidate can lead projects and influence and motivate cross-functional collaborators to successfully execute
Cross-functional collaboration: Ideal candidate will build strong cross-functional relationships to align priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints.
Customer-centric, technical storyteller: Ideal candidate excels at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders.
Domain knowledge is a plus: 3+ years of experience within enterprise asset management space, with personas including maintenance managers/directors, plant managers and engineering managers, etc, and/or asset-intensive industries like utilities, mining, manufacturing, oil & gas, etc.

Benefits

Comp & perks

Personal development and becoming the best you is all about growth and exploring new skills and opportunities – both in and out of the office.
We’re proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B Product MarketingGTM strategySaaS software solutionssales enablement materialsproduct launchesmarket intelligencemessagingpositioningcross-functional project managementcustomer communication

Soft Skills

growth mindsetagilityproject leadershipcross-functional collaborationcustomer-centrictechnical storytellinginfluencemotivationcuriosityresilience