Product Marketing Manager

Fortive

Product Marketing Manager leading market positioning and marketing strategies for Industrial Scientific’s product portfolio. Collaborating with cross-functional teams to ensure effective product introduction and customer engagement.

Posted 5/14/2026full-timePittsburgh • Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define clear value propositions and product positioning in collaboration with Product Management.
Conduct market and competitive analysis to identify opportunities and inform messaging.
Develop buyer personas and map customer journeys to optimize engagement.
Own marketing planning for new products, features, and services.
Lead cross-functional teams to ensure successful product introductions aligned with business goals.
Translate technical capabilities into compelling customer-facing messaging.
Equip commercial teams with training, materials, and processes, including presentations, product demos, fact sheets, and customer success stories.
Drive confidence in selling through clear communication of value propositions.
Partner with Marketing to create high-impact content: case studies, videos, blogs, and whitepapers.
Support integrated campaigns that drive awareness, adoption, and revenue growth.
Foster a collaborative environment across Product, Sales, Marketing, and Customer Success.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Engineering, or related field.
5+ years of product marketing experience (B2B preferred).
Strong communication, presentation, and interpersonal skills.
Ability to analyze data and derive actionable insights.
Ability to adapt to changing market conditions and prioritize multiple projects
Proven ability to influence and align teams around shared business outcomes
Experience in industrial safety or EHS markets.

Benefits

Comp & perks

Mission-driven culture focused on saving lives.
Opportunity to lead impactful launches and shape market perception.
Collaborative environment with exposure to senior leadership.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingmarket analysiscompetitive analysisbuyer personascustomer journey mappingmarketing planningcontent creationdata analysisproject prioritizationinfluencing teams

Soft Skills

communication skillspresentation skillsinterpersonal skillsadaptabilitycollaborationleadershiptrainingstorytellingproblem-solvingstrategic thinking

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Engineering