Product Marketing

• Work hand-in-hand with a Product Manager to bring new ideas to life and lead product launches
• Partner with Product to shape positioning and messaging that resonates with real-world users
• Dig into market trends, customer feedback, and competitive intelligence to uncover opportunities
• Help define buyer personas and map the journey from awareness to adoption
• Translate technical features into clear, compelling value for our audience
• Own the go-to-market strategy for new products and major updates and lead cross-functional launch planning with Sales and Marketing
• Create sales tools, launch content, and campaigns that drive adoption and revenue
• Track performance and iterate based on results
• Build feedback loops with customers and collaborate with Sales and Customer Success to surface field insights
• Contribute to thought leadership and industry conversations, especially in construction tech
• Ensure messaging reflects real-world challenges and wins of users

Product Marketing Manager

GTM Enablement Partner

Senior Director of Product Marketing

Center of Excellence Strategist – GTM

Product Marketing Manager

Senior Go-To-Market Strategy Manager