Senior Account Executive
The Hoffman Agency
Web3
Senior Marketing Communications Manager
Fortive
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Web3
About the role
- Shape the communication strategy across the North American organization supporting portfolio initiatives and ensuring brand consistency
- Lead a team to make strategic decisions on visual identity, brand hierarchy, and elevate marketing tools, processes and strategy
- Collaborate with marketing, product development, client services and sales to produce relevant content (Slicks, PPTs, whitepapers, videos, website content, training materials)
- Create new, relevant, and engaging multichannel content that aligns with overall marketing plans/objectives
- Leverage new marketing tools, processes and automation to deliver high value to customers and revenue for the business
- Lead the development and execution of comprehensive public relations strategies to promote favorable media coverage and enhance reputation/NPS
- Partner with North America senior leadership to craft executive messaging and strategic narratives for investor relations, corporate reputation, and internal alignment
- Ensure all customer- and internal-facing marketing materials align with product-specific value positioning and branding
- Evaluate and implement emerging communication technologies (AI-driven personalization, immersive media, Web3)
- Pilot new platforms and formats to expand brand reach and engagement (e.g. Showpad)
- Act as a global content liaison, sharing marketing assets globally while focusing on North America execution
- Partner with North American sales to create sales tools, kits and define branding strategy for tradeshows and customer experience centers
- Review, analyze and recommend initiatives based on analytics and KPIs (Google Analytics, Google Ads, social platforms)
- Lead tactical areas of product launch including tools development, email campaigns, content development and social media planning
- Identify, assess, and manage external marketing agency partners and provide creative direction
- Oversee and lead the annual North America Kick-Off meeting from location selection to executive messaging support
- Drive efficiency through strategic vendor partnerships, media mix modeling, and performance analytics
- Act as a change agent influencing cross-functional teams to adopt brand-led thinking
Requirements
- Experience leading a marketing communications team and making strategic decisions on visual identity and brand hierarchy
- Experience developing and executing multi-channel content (slicks, PPTs, whitepapers, videos, website content, training materials)
- Experience with PR and crafting executive messaging, thought leadership, and investor relations communications
- Experience with analytics and KPIs (Google Analytics, Google Ads, social platforms)
- Experience leveraging marketing tools, processes and automation, including AI-driven personalization and immersive media
- Experience managing and directing external marketing agencies and providing creative direction
- Experience planning and executing large-scale campaigns, events and product launches, including vendor selection and budgeting
- Experience partnering with sales and senior leadership to develop sales tools and trade show branding
- Familiarity with emerging technologies/platforms (Web3, Showpad) and media mix modeling
Benefits
- Remote work (PrimaryLocation: Remote, United States)
- Diverse and inclusive culture ("a diverse team 18,000 strong, united by a dynamic, inclusive culture")
- Limitless learning and growth ("energized by limitless learning and growth")
- Reasonable accommodations for applicants with disabilities (contact applyassistance@fortive.com)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing communicationsvisual identitybrand hierarchymulti-channel content developmentpublic relationsexecutive messaginganalyticsKPI analysisvendor managementcampaign planning
Soft skills
leadershipstrategic decision-makingcollaborationcreative directioninfluencingchange managementcommunicationteam managementanalytical thinkingcross-functional teamwork
