Channel Marketing Manager

Fortive

Channel Marketing Manager developing marketing strategies for key U.S. retail partners at Fluke.

Posted 4/30/2026full-timeRemote • Washington • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own end‑to‑end channel marketing strategy for assigned retail partners (Home Depot, Lowe’s, Ace, Micro Center), tailoring activation approaches based on partner business models, shopper behaviors, and merchandising environments.
Translate Fluke commercial and go‑to‑market priorities into cohesive, partner‑specific marketing plans that span in‑store, digital, and omnichannel touchpoints.
Lead annual and quarterly marketing planning processes for the retail segment, including initiative prioritization, success metrics, and performance targets.
Lead planning and execution of retail channel marketing programs, including promotions, launches, seasonal campaigns, and retail‑specific merchandising initiatives.
Coordinate integrated execution across Sales, Product Marketing, Creative, and external partners to ensure campaigns are delivered on time, on brand, and with clear performance goals.
Own retail marketing calendars and budgets, and ensure alignment across partners to avoid conflicts, optimize timing, and maximize impact.
Define and govern the channel communications operating model, establishing strategy, cadence, content standards, and cross‑functional intake processes for monthly partner communications.
Lead the partner‑facing monthly newsletter program, coordinating with Product, Sales, and other teams to proactively source content (e.g., NPI enablement, promotions, webinars, campaign toolkits) and distill it into effective, partner‑ready communications that drive enablement and action.
Analyze campaign performance, partner metrics, and shopper insights to identify trends, gaps, and growth opportunities across the retail segment.
Develop and present performance read‑outs and recommendations that inform future strategy, investment decisions, and execution adjustments.
Serve as the primary marketing point of contact for assigned retail partners, building strong working relationships and guiding partner marketing strategy in alignment with Fluke objectives.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Engineering, or a related field (MBA or advanced degree a plus)
4+ years of experience in channel marketing, retail marketing, or adjacent commercial roles, or equivalent experience demonstrating strong impact and progressive responsibility.
Proven ability to lead complex initiatives independently, balancing strategic thinking with operational execution.
Strong analytical skills, with experience translating data into clear insights and recommendations.
Excellent communication and interpersonal skills, with the ability to influence cross‑functional and partner stakeholders.
Highly organized, self‑directed, and comfortable operating in a matrixed environment.

Benefits

Comp & perks

Flexible working arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

channel marketingretail marketingmarketing strategydata analysisperformance metricscampaign executionpromotionsmerchandisingomnichannel marketingmarketing planning

Soft Skills

analytical skillscommunication skillsinterpersonal skillsorganizational skillsstrategic thinkingoperational executioninfluencing skillsself-directedrelationship buildingcross-functional collaboration

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in EngineeringMBA or advanced degree