Fortive

Digital CX Product Owner

Fortive

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own the digital customer journey. Map how industrial buyers discover, evaluate, configure, and purchase products across our portfolio of B2B brands. Identify where digital experiences are broken, missing, or could be transformative.
  • Design and deliver new digital capabilities. Product configurators, self-service portals, guided selling experiences, quote-to-order automation, personalized content journeys. You go from insight to prototype to shipped product — working directly in the tools, not just in requirements documents.
  • Run growth experiments and measure impact. Define hypotheses, design tests, set success criteria, and close the loop from idea to delivery to measured results. You own the experimentation framework and help the team build a culture of data-driven decision-making.
  • Bring new ideas to the business. You don't wait for stakeholders to ask for things. You proactively identify what customers need before internal teams do — using data, industry trends, and direct customer insight to push the business forward.
  • Work cross-functionally across brands. You are the connective tissue between the central digital team and brand-level marketing and sales teams. You bring shared capabilities to local execution and bring local customer insights back to the central product roadmap.

Requirements

  • 5–8 years in digital product management, growth product, or digital marketing in a B2B environment — industrial, manufacturing, or technical products strongly preferred
  • Hands-on experience with at least two of: marketing automation (HubSpot, Marketo), B2B ecommerce (BigCommerce, Shopify), headless CMS (Contentful, Hygraph, Sanity), or product analytics (GA4, Mixpanel, Amplitude)
  • Track record of shipping digital products or features that drove measurable commercial outcomes — not just launching, but measuring and iterating
  • Ability to work across multiple business units or brands simultaneously
  • Comfort with ambiguity — this role is being created, not backfilled; you'll help define it
  • Preferred: Experience in industrial B2B or manufacturing (sensors, instrumentation, process automation, or adjacent markets)
  • Experience with B2B ecommerce — not just B2C
  • Familiarity with ABM, personalization, or AI-powered customer experiences
  • Experience in a multi-brand or portfolio company environment with shared-services or platform operating models
  • Familiarity with continuous-improvement operating systems (lean, kaizen, or similar)
Benefits
  • Equal Opportunity Employer
  • Reasonable accommodations for applicants with disabilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital product managementgrowth productdigital marketingmarketing automationB2B ecommerceheadless CMSproduct analyticsABMpersonalizationcontinuous-improvement operating systems
Soft Skills
cross-functional collaborationdata-driven decision-makingproactive problem-solvingcomfort with ambiguitycustomer insight analysis