Fortive

Senior Director, Marketing

Fortive

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets
  • Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities
  • Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels
  • Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution
  • Support new product, feature, and partnership launches through coordinated marketing activation
  • Provide market and customer insight to inform roadmap prioritization and commercial readiness
  • Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environments
  • Develop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experience
  • Reinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative development
  • Establish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systems
  • Lead thought leadership initiatives such as executive roundtables, benchmarking insights, white papers, and digital health content that resonate with C‑suite, physician, and IT stakeholders
  • Shape the company’s market identity, ensuring it is positioned as a trusted long-term innovation partner across the healthcare ecosystem
  • Drive a cohesive narrative that reinforces the platform’s value within broader EMR environments, supporting both customer acquisition and expansion
  • Influence enterprise growth by connecting marketing strategy with revenue goals, product adoption, and customer lifetime value
  • Coach, mentor, and manage performance to foster individual growth and accountability, ensuring alignment with organizational goals
  • Recruit, develop, and retain top talent by building strong capabilities and creating clear career development pathways/providing opportunities for continuous learning and advancement
  • Cultivate a high-performing culture that promotes engagement, collaboration, and continuous improvement across teams

Requirements

  • Bachelor’s Degree required; Master’s degree preferred
  • 8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership roles
  • Demonstrated success building and scaling marketing organizations, not just running mature ones
  • Strong business acumen with experience partnering cross-functionally with Sales, Product, and Executive Leadership
  • Proven ability to influence without authority and lead through complexity and change
  • Ability to 25-30% travel required
Benefits
  • Health insurance
  • 401(k) retirement plan
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategysegmentationpositioningmessaginggo-to-market executionnarrative developmentSaaSEMR ecosystemsB2B marketinghealthcare technology
Soft Skills
leadershipinfluence without authoritycross-functional collaborationcoachingmentoringperformance managementengagementcollaborationcontinuous improvementbusiness acumen
Certifications
Bachelor's DegreeMaster's Degree