Fortive

Senior Manager, Strategic Marketing

Fortive

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Lead ongoing market, customer, and competitive analysis within the Hospital & ASC anesthesia ecosystem to identify trends
  • Build a comprehensive segmentation framework
  • Define and continuously refine ICPs and priority segments
  • Develop a long-term category point of view
  • Produce market insights that shape product strategy
  • Design strategic demand generation programs
  • Build campaign architectures tied to market trends
  • Own funnel performance with a strategic lens
  • Build and manage comprehensive product launch and GTM plans
  • Develop differentiated, strategic positioning and messaging
  • Own the messaging architecture for new categories, product lines, and solution bundles
  • Partner with Product and Finance to build data-driven pricing and packaging strategies
  • Deliver strategic sales enablement materials
  • Lead cross-functional VOC programs
  • Serve as a key connector across Product, Customer Success, Sales, and Finance
  • Connect product capabilities to measurable ASC financial and clinical outcomes
  • Build strategic dashboards and insights reports
  • Evaluate campaign, messaging, and GTM effectiveness

Requirements

  • Bachelor’s Degree required; Master’s degree preferred
  • 5-8 years relevant experience, with 3-5 years in leadership roles
  • Experience working in healthcare, SaaS organizations is preferred
  • Excellent written and verbal communication skills
  • Ability to travel 25% travel required
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market analysiscustomer analysiscompetitive analysissegmentation frameworkdemand generationcampaign architectureproduct launchGTM strategydata-driven pricingsales enablement
Soft Skills
leadershipcommunicationcross-functional collaborationstrategic thinkinganalytical skills
Certifications
Bachelor’s DegreeMaster’s Degree