
Brand Marketing
Fortive
full-time
Posted on:
Location Type: Hybrid
Location: Pittsburgh • Pennsylvania • United States
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About the role
- Collaborate with Product Marketing and Product Management to define clear value propositions and product positioning.
- Develop and implement innovative strategies and plans for launching new products/features, ensuring alignment with business goals.
- Equip the commercial team with tools, resources, and training.
- Support the outbound marketing team in producing high-quality marketing materials.
- Measure, analyze, and report on the effectiveness of programs and product performance metrics.
- Work closely with marketing, product, sales, and the commercial teams to ensure cohesion across the organization.
Requirements
- 3+ years’ experience in product marketing or similar role (preferably B2B)
- Excellent written and verbal communication, presentation, and interpersonal skills
- Proven ability to influence and align teams around shared business outcomes
- Ability to analyze data to derive meaningful insights
- Ability to adapt to changing market conditions and prioritize multiple projects
Benefits
- Up to 30% travel
- Three days a week in office at One Life Way in Pittsburgh, PA
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Soft Skills
communicationpresentationinterpersonalinfluencealignmentdata analysisadaptabilityprioritization