Fortive

US Commercial Marketing Manager, High Level Disinfection

Fortive

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop and execute US-specific marketing plans for High Level Disinfection portfolio is aligned with global strategy
  • Analyze market trends, competitive landscape, and customer insights to inform strategy and identify growth opportunities
  • Define and track KPIs to measure campaign effectiveness and business impact
  • Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption
  • Lead the creation of sales collateral, value propositions, and objection-handling resources tailored to customer segments
  • Support sales team with strategic account planning and customer engagement strategies
  • Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness
  • Monitor product performance and recommend portfolio adjustments based on market feedback and data
  • Lead Voice of Customer (VOC) initiatives to gather feedback and identify unmet needs
  • Represent ASP at key industry events, customer meetings, and advisory boards
  • Manage marketing budgets, timelines, and agency/vendor relationships
  • Ensure compliance with all regulatory and legal requirements in marketing communications
  • Maintain accurate documentation and reporting of marketing activities and outcomes
  • Lead US product launch strategy for new High Level Disinfection, including cross-functional planning, training, and execution
  • Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs
  • Champion the High-Level Disinfection brand within the US market, driving awareness, differentiation, and preference
  • Lead the planning, development, and execution of impactful national sales meetings content for High Level Disinfection category and commercial events

Requirements

  • Bachelor’s degree in Marketing, Communication, or a related field, or equivalent experience
  • 6+ years of experience in marketing and content creation
  • 5+ years of experience in healthcare or medical device marketing, preferably in infection prevention or consumables
  • Proven track record of successful product launches and commercial strategy execution
  • Strong analytical, communication, collaboration and project management skills
  • Ability to work cross-functionally and influence without direct authority
  • Ability to quickly make data driven decisions
  • Must have experience using showpad, salesforce, powerBI and other sales enablement and marketing tools
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible working hours
  • Paid time off
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing plansKPI trackingsales collateral creationstrategic account planningcustomer engagement strategiesproduct launch strategygo-to-market plansdata-driven decision makingcontent creationcommercial strategy execution
Soft skills
analytical skillscommunication skillscollaborationproject managementinfluence without authoritycross-functional teamworkcustomer feedback gatheringbudget managementtimelines managementvendor relationship management