Fortive

Senior Commercial Marketing Manager – Connectivity, Service

Fortive

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Senior

About the role

  • Responsible for shaping and executing the communication strategy across North America
  • Leads the development and implementation of visual identity and brand hierarchy
  • Develop and implement downstream marketing strategies for the Connectivity & Service
  • Drive product positioning, messaging, and value propositions aligned with customer needs
  • Partner with Sales to develop and deploy tools, messaging, and training
  • Serve as the US commercial lead for the connectivity & service portfolio
  • Monitor product performance and recommend portfolio adjustments
  • Collaborate with Clinical and Education teams to support customer training
  • Act as the primary liaison across various functions
  • Manage marketing budgets, timelines, and agency/vendor relationships
  • Create new, relevant, and engaging multichannel content
  • Lead US product launch strategy for new Connectivity platform
  • Ensure all marketing initiatives are aligned with brand identity

Requirements

  • Bachelor’s degree in Marketing, Communication, or a related field, or equivalent experience
  • 6+ years of experience in marketing and content creation
  • Experience working across the organization managing projects and keeping people accountable to deadlines
  • Proficient in Microsoft Office, Adobe Suite, G Suite, and social media management software
  • Experience using Marketing Automation tools
  • Experience in IT Healthcare
  • Experience with Client Management Relationship (CRM) Software, e.g. Salesforce
  • Experience in B2B and B2C channels, with proven ability to execute marketing programs
  • Experience in content marketing, strategizing and developing creative content with a keen eye for detail
  • Comfortable using collaboration and project management tools
  • Leads with a digital-first mindset, while possessing the traditional marketing skillsets for balancing diverse audiences
  • Metric-driven and analytical: ability to prioritize, drive and complete projects using both data and company needs.
  • Ability to develop and nurture customer relationships through diverse and creative ideas
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content creationmarketing strategyproduct positioningmultichannel contentmarketing automationproject managementB2B marketingB2C marketingdata analysiscustomer relationship management
Soft skills
communication strategyleadershipcollaborationaccountabilitycreativityanalytical thinkingrelationship buildingtime managementadaptabilitystrategic thinking