Senior Director, Growth Marketing
Fortive
full-time
Posted on:
Location Type: Remote
Location: Remote • South Carolina • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop a global demand generation strategy that supports Gordian growth strategic plan
- End-to-end coordination and management of integrated demand generation programs
- Work with both the sales, product, and marketing team members to support go-to-market efforts
- Drive segmented approach to messaging and program development throughout buyer journey
- Continuously measure and optimize programs to maximize ROI
- Manage paid digital strategy, optimization, and budget
- Coach and mentor a team of high-performance marketers
- Drive ABM best practices and techniques
- Own Intent and engagement data and develop program triggers
- Own website engagement data management, and intent data and optimize for pipeline performance
- Align with the Gordian inside sales, enterprise sales, business development, and go-to-market leadership team on business goals and priorities
- Stay abreast of market dynamics, buyer needs, and competitive pressures
- Stay abreast of latest marketing practices and be willing to experiment
Requirements
- Bachelor’s degree
- 4+ years in a global marketing leadership role
- 8+ years of marketing experience
- Proven track record of developing ABM & digital strategies
- Proficiency with Salesforce, Marketo, Qualified, and ABM platforms (e.g.6Sense)
- Proficiency in leveraging AI tools to automate and improve program efficiency
- Metrics-driven management approach with strong data-driven, analytical mindset
- Strong communication and presentation skills
- Excellent time management and prioritization skills
- Adaptable to different team members' work styles and personalities
- Prior experience in the construction space is highly desirable
Benefits
- Medical, dental, vision, life and LTD insurance
- HSA
- 401(k) retirement plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generation strategyABM strategiesdigital marketingdata-driven managementprogram optimizationmetrics analysismarketing automationprogram efficiencybudget managementgo-to-market strategy
Soft skills
communication skillspresentation skillstime managementprioritization skillsadaptabilitycoachingmentoringteam collaborationanalytical mindsetleadership
Certifications
Bachelor's degree