Manager

• Lead, inspire, and develop a cross-functional creative team, fostering a culture of trust, collaboration, innovation and results-driven creativity.
• Champion an inclusive environment where ideas thrive and diverse perspectives shape stronger creative outcomes.
• Develop and execute holistic, 360° campaigns across digital, print, video, and experiential media.
• Partner closely with Brand, Product Marketing, Digital and other stakeholder teams to ensure every asset supports positioning, business priorities, and market goals.
• Drive storytelling that builds awareness, engagement, and demand across multiple customer segments and geographies.
• Oversee the content strategy and creative execution that supports SEO, AEO, and GEO initiatives—ensuring all content is discoverable, relevant, and engaging.
• Partner with the Digital Marketing team to align keyword insights, search intent, and platform best practices, then translate those into compelling creative and content deliverables.
• Lead the team in producing web, video, and other content optimized for organic visibility and user experience, driving increased traffic and lead generation.
• Champion continuous improvement in content performance through analytics and insight-driven storytelling.
• Build and maintain a scalable network of external agencies, production partners, and freelancers to flex capacity and meet global demand.
• Optimize workflows, creative intake, and project management processes to increase efficiency and velocity in partnership with the Sr. Manager, Marketing Operations.
• Oversee budgets, contracts, and vendor relationships to ensure cost-effective and timely project delivery.
• Lead the Creative Studio’s exploration and adoption of AI, automation, and emerging technologies to streamline production and enhance creative output.
• Stay ahead of cultural, design, and digital trends to ensure the Fluke brand remains contemporary and relevant.
• Infuse data-driven insights into creative strategy and campaign planning.
• Build strong partnerships across Marketing, Product, and Commercial teams to ensure creative output aligns with global go-to-market strategies.
• Act as a trusted advisor and creative thought partner to senior stakeholders.
• Facilitate creative workshops and brainstorms that inspire bold ideas and innovative thinking across the organization.
• Establish and uphold creative standards for brand consistency, storytelling quality, and customer impact.
• Measure and communicate the studio’s contribution to business outcomes through KPIs, analytics, and feedback loops.

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