Director

• Gather market intelligence on the pain points within the industries we sell to and on the competitive solutions in our market
• Position Accruent and craft messaging to differentiate our company, our brand, and our solutions from competitive solutions
• Lead branding efforts to rationalize and adjust current product branding to better serve the needs of the market and align with corporate objectives
• Influence product roadmap by bringing market and brand perspective
• Collaborate with PR and content leader to enhance brand through thought leadership and communicating our perspective
• Participate in and contribute to our annual corporate strategy activities with executive leadership and Fortive by sharing your market knowledge and competitive intelligence
• Collaborate with VP of Brand and Product Marketing to adjust product and company branding to meet changing organizational and market needs
• Conduct competitive research to help influence new product naming as well as naming for corporate initiatives
• Lead the development, validation, and activation of messaging and positioning of both Accruent and its solution portfolios
• Translate corporate messaging into key deliverables including corporate overview deck, sales slides, website, investor relations materials, etc.
• Create enablement materials and educate market-facing roles on how to position Accruent and its solutions in their day-to-day roles
• Develop analyst relations strategy and lead execution including building and maintaining analyst relationships
• Schedule and execute analyst briefings including collaborating internally to prepare for briefings and inquiries
• Monitor report inclusion opportunities and coordinate internally to create report submissions

Corporate Branding Director

Director of IT

Director – Distribution

Director, Regional Education NA/LATAM

Director, Regional Education NA/LATAM

Executive Director, Pharmaceutical Science