Director, Enterprise Data
Alimentiv
AzureERPETLTableauVault
Corporate Branding Director
Fortive
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Gather market intelligence on the pain points within the industries we sell to and on the competitive solutions in our market
- Position Accruent and craft messaging to differentiate our company, our brand, and our solutions from competitive solutions
- Lead branding efforts to rationalize and adjust current product branding to better serve the needs of the market and align with corporate objectives
- Influence product roadmap by bringing market and brand perspective
- Collaborate with PR and content leader to enhance brand through thought leadership and communicating our perspective
- Participate in and contribute to our annual corporate strategy activities with executive leadership and Fortive by sharing your market knowledge and competitive intelligence
- Collaborate with VP of Brand and Product Marketing to adjust product and company branding to meet changing organizational and market needs
- Conduct competitive research to help influence new product naming as well as naming for corporate initiatives
- Lead the development, validation, and activation of messaging and positioning of both Accruent and its solution portfolios
- Translate corporate messaging into key deliverables including corporate overview deck, sales slides, website, investor relations materials, etc.
- Create enablement materials and educate market-facing roles on how to position Accruent and its solutions in their day-to-day roles
- Develop analyst relations strategy and lead execution including building and maintaining analyst relationships
- Schedule and execute analyst briefings including collaborating internally to prepare for briefings and inquiries
- Monitor report inclusion opportunities and coordinate internally to create report submissions
Requirements
- 10+ years of experience in corporate strategy, product strategy, competitive intelligence, branding, and messaging
- Proven track record of translating market and customer data into strategy and transforming into messaging that resonates with the market
- Excellent written and verbal communication and cross-functional collaboration skills.
- Expertise in conducting competitive and market research to answer a key business question or imperatives, analyzing and assimilating that information, and presenting recommendations rooted in that research
- Experience working for growing B2B SaaS software organizations.
Benefits
- Personal development and becoming the best you is all about growth and exploring new skills and opportunities – both in and out of the office. At Accruent, we call this Grow Without Limits, and we’re proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you.
- Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
corporate strategyproduct strategycompetitive intelligencebrandingmessagingmarket researchdata analysiscompetitive researchB2B SaaS
Soft skills
written communicationverbal communicationcross-functional collaborationinfluencingthought leadership
