Marketing Specialist

Fortinet

Marketing Specialist at Fortinet developing content and executing marketing initiatives for cybersecurity solutions. Collaborating with teams to drive effective marketing strategies and support business growth.

Posted 7/15/2026full-timeTokyo • 🇯🇵 JapanMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing, content development, and digital marketing strategies, with a strong focus on managing corporate websites and executing marketing initiatives. Proficient in collaborating with cross-functional teams and utilizing marketing automation tools to drive campaign performance.

Highest-signal resume keywords

B2B MarketingContent DevelopmentDigital MarketingWebsite ManagementMarketing Automation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content MarketingSEOLead GenerationMarket ResearchCampaign Performance TrackingProject ManagementWebinar PlanningDigital AdvertisingMicrosoft OfficeContent Management Systems

Soft Skills

Strong CommunicationInterpersonal SkillsOrganizational SkillsTeam-Oriented MindsetCollaboration

Tools & Technologies

SalesforceCRM PlatformsMarketing Automation Platforms

Industry Keywords

IT IndustryIT SecurityNetworkingB2B Marketing

About the role

Key responsibilities & impact

Plan and execute content marketing initiatives.
Manage the development and production of marketing materials, including solution guides, customer success stories, product brochures, and videos.
Manage, localize, and distribute marketing content provided by Global Marketing.
Coordinate with external agencies, advertising partners, and other vendors to ensure the successful execution of marketing programs.
Maintain and update the corporate website, including product pages and landing pages.
Plan and coordinate webinars and other marketing events.
Execute and support digital marketing initiatives, including online advertising, SEO, and lead generation programs.
Collaborate with the Sales team to manage leads and support marketing follow-up activities.
Conduct market and competitive research and prepare marketing reports and presentation materials.
Track marketing activities and prepare reports on campaign performance and key metrics.
Provide marketing support to internal stakeholders, including Sales and Systems Engineering teams.
Collaborate with internal and external stakeholders to ensure the successful execution of marketing programs.

Requirements

What you’ll need

Experience in one or more of the following areas: B2B marketing, content development, website management, or digital marketing.
Proficiency in Microsoft Office applications (Excel, PowerPoint, and Word).
Strong communication and interpersonal skills with the ability to collaborate effectively across teams.
Ability to manage multiple projects simultaneously while prioritizing tasks effectively.
A proactive, team-oriented mindset with strong organizational skills.
Experience in B2B marketing within the IT industry.
Experience in the IT security or networking industry.
Experience managing corporate websites or content management systems (CMS).
Experience planning and managing webinars or marketing events.
Experience with digital advertising, SEO, or marketing automation platforms.
Experience using Salesforce or other CRM platforms.
Business-level English reading and writing skills for email communication and documentation.

Benefits

Comp & perks

Attractive Total Rewards package to support you with your overall health and financial well-being