Senior Analyst – Market and New Customer Acquisition
Fortbras
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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Job Level
About the role
- Act as the reference for market intelligence and data, transforming internal and external information into actionable insights to support new customer acquisition, anticipate competitor moves, and guide Fortbras' commercial strategy.
- Analyze market, competitor, and sales data to identify opportunities for acquiring new customers.
- Build and maintain executive and operational dashboards focused on decision-making and commercial performance.
- Develop analyses of market potential, customer segmentation, and regional opportunities.
- Support the definition of the new customer acquisition map (B2B, mechanics, and end consumers).
- Translate complex data into clear narratives and practical recommendations for Sales, Marketing, and leadership teams.
- Track acquisition KPIs including acquisition, activation, repurchase, initial churn, and channel-level productivity.
- Work closely with the commercial team, supporting pilots, tests, and growth initiatives.
Requirements
- Bachelor's degree in Business Administration, Economics, Engineering, Statistics, Marketing, or related fields.
- Solid experience in data analysis applied to business.
- Proficiency in building dashboards with Power BI, Tableau, Looker, or similar tools.
- Experience with market information sources such as Nielsen, GeoFusion, etc.
- Advanced Excel / Google Sheets skills.
- Knowledge of SQL (desirable).
- Experience with sales data, CRM, customer data, or commercial intelligence.
- Previous experience in retail, distribution, B2B, or regional markets is a plus.
Benefits
- ALL PEOPLE ARE WELCOME: We encourage applications for all roles regardless of gender, sexual orientation, race/ethnicity, age, or disability.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisdashboard buildingExcelGoogle SheetsSQLmarket analysiscustomer segmentationKPI trackingcommercial strategysales data analysis
Soft Skills
analytical thinkingcommunicationcollaborationproblem-solvingnarrative developmentstrategic thinkingdecision-makingadaptabilityinsight generationleadership support
Certifications
Bachelor's degree in Business AdministrationBachelor's degree in EconomicsBachelor's degree in EngineeringBachelor's degree in StatisticsBachelor's degree in Marketing