Senior Sales Incentive Campaigns Analyst
Fortbras
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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Job Level
About the role
- Accelerate Fortbras' sales results through the design and execution of integrated commercial incentive campaigns
- Plan, structure and manage the annual seller incentive campaign calendar by retail banner
- Ensure proactive, creative, financially sustainable and data-driven actions
- Create and manage the annual incentive campaign calendar for the sales team
- Ensure alignment with the company's commercial strategy, business seasonality, category priorities and suppliers
- Be proactive in campaign creation, identifying opportunities to accelerate sales, increase account penetration, and drive product mix and margin
- Work in partnership with the Categories team
- Ensure creative and differentiated executions with high seller engagement potential
- Measure: incremental sales uplift, impact on margin and mix, and campaign ROI
- Ensure campaign governance (rules, communication, reporting/reconciliation)
Requirements
- Experience in commercial incentive campaigns
- Strong analytical skills applied to sales
- Experience in communication and creating marketing/communication materials quickly, agilely and simply
- Knowledge of commercial metrics, product mix and margin
- Experience managing multiple simultaneous campaigns
- ✔ Experience in retail or B2B distribution
- ✔ Experience with trade marketing or sell-out
- ✔ Interface with suppliers and budget negotiation
- ✔ Close work with category teams and commercial leadership
Benefits
- ALL PEOPLE ARE WELCOME in all our vacancies regardless of gender, sexual orientation, race/ethnicity, age or disability.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
commercial incentive campaignsanalytical skillsmarketing materials creationcommercial metricsproduct mixmargin analysiscampaign managementtrade marketingbudget negotiation
Soft Skills
proactivecreativedata-drivenstrong communicationagilitycollaborationorganizational skills