Sales Manager

Forrester

Sales Manager leading enterprise B2B sales teams for Forrester, a business and technology research firm. Driving revenue, coaching representatives, and managing strategic accounts across target industries.

Posted 8/14/2026full-timeConnecticut, Illinois, Massachusetts, Pennsylvania • 🇺🇸 United StatesSeniorLead💰 $110,500 - $165,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong leadership in managing sales teams, driving enterprise B2B sales, and achieving revenue goals. Proficient in coaching, mentoring, and developing team members while utilizing CRM systems for sales strategy execution.

Highest-signal resume keywords

Sales Management ExperienceEnterprise B2B SalesCoaching And Mentoring SkillsSalesforce CRM ProficiencyData Analysis And Forecasting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentRevenue Goal AchievementProspecting SkillsNeeds AnalysisNegotiating SkillsClosing SkillsSales ForecastingPipeline ManagementTactical Sales InitiativesTeam Development

Soft Skills

Leadership SkillsRelationship BuildingMotivational SkillsCollaboration SkillsPositive Culture Promotion

Tools & Technologies

Salesforce

Industry Keywords

B2B SalesEnterprise AccountsSales MethodologySales Activity ManagementClient Engagement

About the role

Key responsibilities & impact

Lead a team of seven to eight individual sales professionals and ensure activity, development, and bookings goals are planned and met monthly and quarterly
Drive sales by focusing the team on large enterprise B2B accounts across target verticals
Drive sales activity for Forrester products into target client companies by partnering with marketing and business technology professionals
Achieve overall team sales goals
Coach and motivate individual team members
Develop team members for current and future opportunities
Hire and develop new team members for future growth
Analyze sales forecasts, pipelines, and data
Collaborate with other Forrester departments and sales teams
Maintain the proper product mix ratio
Utilize Forrester’s CRM system (Salesforce) and sales methodology
Act as a role model and leader within the sales organization
Promote a positive, can-do culture; advise representatives on accounts and provide assistance
Make presentations to clients and prospective clients regarding Forrester’s products and services
Manage the region as a business with appropriate expense and budget controls
Travel with sales representatives for coaching, client engagement, and feedback

Requirements

What you’ll need

A bachelor’s degree
Eight years of sales experience, including a minimum of three years of first-line sales management experience
Proven experience managing large accounts, achieving revenue goals, and managing sales strategies
Strong track record in sales target attainment and people/team development
Strong, high-level relationship skills
Success designing and implementing tactical sales initiatives through data and empirical analysis
Ability to thrive in a team selling environment
Coaching and mentoring skills
Ability to grasp and absorb new concepts quickly, including advancements in the business technology industry
Strong prospecting, needs analysis, negotiating, and closing skills

Benefits

Comp & perks

Variable target: 67% of base salary for employees based in Washington State, subject to individual and company performance and eligibility criteria
Benefits information provided at https://forresterbenefits.com/
Tools, support, and runway for career development
Reasonable accommodation support
Equal employment opportunity
Veterans and individuals with disabilities are encouraged to apply