Influencer Marketing Lead, German-Speaking

FORMEL SKIN

Influencer Marketing Lead scaling VOY Weight Loss creator partnerships across Germany. Driving measurable acquisition through data-led campaigns for a preventive digital healthcare platform.

Posted 8/18/2026full-timeBerlin • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing influencer marketing strategies, managing creator partnerships, and optimizing campaign performance through data-driven insights. Proficient in relationship management and communication, with a strong commercial mindset and the ability to thrive in fast-paced environments.

Highest-signal resume keywords

Influencer Marketing StrategyCreator Partnerships ManagementPerformance-Driven CampaignsData Analysis and KPI OptimizationFluent in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer MarketingSocial Media MarketingCampaign Performance AnalysisKPI Definition and MonitoringNegotiation Skills

Soft Skills

Relationship ManagementOutstanding CommunicationStakeholder ManagementEntrepreneurial MindsetAbility to Thrive in Fast-Paced Environments

Industry Keywords

Consumer HealthDigital HealthBrand MessagingIntegrated CampaignsEmerging Platforms

About the role

Key responsibilities & impact

Develop and execute the influencer marketing strategy for VOY Weight Loss
Align creator initiatives with business and growth objectives
Identify, negotiate and manage relationships with creators, agencies and talent managers
Establish long-term partnerships driving awareness and customer acquisition
Monitor campaign performance, define KPIs, analyse results and optimise influencer investments
Plan and execute integrated influencer campaigns from briefing to reporting
Ensure excellent execution and consistent brand messaging
Collaborate with Brand, Performance Marketing, CRM, Creative and Medical teams
Identify social media trends, emerging platforms and creator formats to evolve the strategy

Requirements

What you’ll need

4+ years of experience in influencer marketing, creator partnerships or social media marketing
Ideally experience in a fast-growing consumer or digital health company
Strong commercial mindset
Proven experience managing performance-driven influencer campaigns and delivering measurable business results
Excellent relationship management skills
Experience negotiating partnerships and building long-term creator relationships
Data-driven approach to analysing campaign performance, deriving insights and optimising based on KPIs
Hands-on, entrepreneurial mindset
Ability to thrive in a fast-paced startup environment and take ownership from strategy through execution
Fluent German and English
Outstanding communication and stakeholder management skills

Benefits

Comp & perks

28 days vacation
NAVIT or Urban Sports Club membership
Employee discounts on products
Professional development budget
Flexible working hours
Remote work allowance
Regular company events
Team budgets
Employee referral bonuses