Influencer Marketing Lead, German-Speaking

FORMEL SKIN

Influencer Marketing Lead scaling VOY Weight Loss creator partnerships across Germany. Driving measurable acquisition through data-led campaigns for a digital healthcare platform.

Posted 8/4/2026full-timeBerlin • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing influencer marketing strategies, managing creator partnerships, and optimizing campaign performance through data analysis. Proficient in relationship management and stakeholder communication, with a strong focus on driving awareness and customer acquisition in the digital health sector.

Highest-signal resume keywords

Influencer Marketing StrategyCampaign Performance AnalysisRelationship ManagementFluent German and EnglishNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer MarketingSocial Media MarketingData AnalysisKPI DefinitionCampaign OptimizationPerformance-Driven Campaign ManagementCustomer Acquisition StrategiesIntegrated Campaign ExecutionCommercial MindsetEntrepreneurial Mindset

Soft Skills

Excellent CommunicationStakeholder ManagementRelationship BuildingAdaptabilityTeam Collaboration

Industry Keywords

Digital HealthConsumer MarketingCreator PartnershipsSocial Media TrendsBrand Messaging

About the role

Key responsibilities & impact

Develop and execute the influencer marketing strategy for VOY Weight Loss
Identify growth opportunities across Germany
Identify, negotiate and manage relationships with creators, agencies and talent managers
Establish long-term partnerships that drive awareness and customer acquisition
Monitor campaign performance, define KPIs, analyse results and optimise influencer investments to maximise ROI
Plan and execute integrated influencer campaigns from briefing to reporting
Ensure excellent campaign execution and consistent brand messaging
Collaborate with Brand, Performance Marketing, CRM, Creative and Medical teams
Stay ahead of social media trends, emerging platforms and creator formats
Evolve the influencer strategy while ensuring campaigns remain compliant

Requirements

What you’ll need

4+ years of experience in influencer marketing, creator partnerships or social media marketing
Experience ideally in a fast-growing consumer or digital health company
Strong commercial mindset
Proven experience managing performance-driven influencer campaigns and delivering measurable business results
Excellent relationship management skills
Experience negotiating partnerships and building long-term creator relationships
Data-driven approach with ability to analyse campaign performance, derive insights and optimise based on KPIs
Hands-on, entrepreneurial mindset
Ability to thrive in a fast-paced startup environment and take ownership from strategy through execution
Fluent German and English
Outstanding communication and stakeholder management skills

Benefits

Comp & perks

28 days vacation
NAVIT or Urban Sports Club membership
Employee discounts on products
Professional development budget
Flexible working hours
Remote work allowance
Regular company events
Team budgets
Employee referral bonuses