Senior CRM Lifecycle Manager

FORMEL SKIN

Senior CRM Lifecycle Manager driving lead growth and campaign performance for digital health platform FORMEL SKIN. Collaborating cross-functionally to optimize user journeys and partner initiatives.

Posted 7/14/2026full-timeBerlin • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM execution and lifecycle marketing, with a strong focus on optimizing customer journeys and improving opt-in performance. Proficient in data analysis and cross-functional collaboration to drive strategic initiatives and enhance campaign effectiveness.

Highest-signal resume keywords

CRM ExecutionLifecycle MarketingCampaign ManagementData AnalysisFluency in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ExperienceCampaign ExecutionData AnalysisOpt-In TrackingPerformance Monitoring

Soft Skills

Attention to DetailProactive Problem SolvingCross-Functional CollaborationOwnership

Tools & Technologies

Customer.ioBrazeIterableKlaviyoTableauGoogle AnalyticsLooker

Industry Keywords

DTCSubscriptionECommerceOpt-In TouchpointsSegmentation

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads.
Use persona, behavioral, and source data to build segmented and personalised workflows.
Own all opt-in touchpoints, including newsletter pop-ups and onsite forms, and lead experimentation to improve performance.
Track and improve double opt-in (DOI) rate and consent quality.
Ensure opt-in tracking is consistent and compliant across platforms.
Drive CRM execution for key partnerships, brand launches, and other strategic initiatives.
Coordinate stakeholders across CRM, Brand, Copy, Tech, and external partners.
Own delivery and quality across lead and onboarding campaigns for CRM.
Monitor deliverability, error rate, DOI trends, and other hygiene metrics.
Troubleshoot proactively and build internal dashboards to surface learnings.

Requirements

What you’ll need

3–5 years of CRM or lifecycle marketing experience, ideally in DTC, subscription, or eCommerce environments.
Proven experience creating and executing campaigns in tools like Customer.io, Braze, Iterable, or Klaviyo.
Confidence working with data platforms like Tableau, GA, or Looker to analyse performance.
Strong attention to detail—you notice what’s broken before anyone else does.
Comfort working cross-functionally with a wide range of stakeholders in Brand, Copy, Performance, Data, Product, and Tech.
German and English fluency.
Structured, proactive, and ready to take ownership.

Benefits

Comp & perks

28 days vacation
NAVIT or Urban Sports Club membership
Employee discounts on our products
Professional development budget
Flexible working hours
Remote work allowance
Regular company events
Team event budget
Bonuses for employee referrals