Senior Product Manager

FORMEL SKIN

Senior Product Manager at FORMEL SKIN optimizing conversion rate across customer journey. Leading CRO initiatives in a hybrid role based in vibrant Berlin.

Posted 6/9/2026full-timeBerlin • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Lead CRO initiatives across the entire funnel: landing pages, onboarding flow, basket, and checkout.
Define hypotheses, design and run A/B tests, and systematically improve conversion rates.
Collaborate with Product, Growth, Design, and Engineering to execute changes quickly and effectively.
Develop and maintain a structured experimentation framework, ensuring statistical rigor and actionable insights.
Analyze performance data to identify friction points, drop-offs, and opportunities for optimization.
Bring a strong UX perspective: create smooth, trustworthy, and engaging experiences that convert.
Act as a CRO expert within the company: upskill teams, share knowledge, and push for a culture of testing and learning.

Requirements

What you’ll need

5+ years experience in Conversion Rate Optimization, ideally in ecommerce, cosmetics/beauty, or health tech
Proven track record in landing page optimization, funnel design, and basket/checkout improvements
Hands-on experience with Shopify or similar commerce platforms
Strong understanding of UX, user psychology, and customer behavior
Skilled in A/B testing tools, analytics platforms, and experimentation frameworks.
High agency, self-starter mentality: you take ownership, move fast, and drive results.
Excellent communicator with experience working in cross-functional teams.
Fluent in English; German is a plus.

Benefits

Comp & perks

28 days vacation
NAVIT or Urban Sports Club membership
Employee discounts on our products
Professional development budget
Flexible working hours & a remote work allowance
Regular company events
Team event budget
Bonuses for employee referrals

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Conversion Rate OptimizationA/B testinglanding page optimizationfunnel designbasket improvementscheckout improvementsUX designuser psychologycustomer behaviorexperimentation frameworks

Soft Skills

high agencyself-starter mentalityownershipdrive resultsexcellent communicationcollaborationknowledge sharingculture of testinglearning mindset