FORM

Business Development Rep

• Research and identify enterprise CPG and retail accounts that align with FORM’s ideal customer profile.
• Work cross-functionally with Senior BDRs, Sales, Marketing on outreach game plan, optimizing messaging and driving continuous improvement in our go-to-market motion to ICP targets and marketing campaign initiatives.
• Conduct multi-channel outreach (calls, email, text, video, LinkedIn) to generate interest and book qualified meetings for our VP of Sales and Strategic Account Directors into their “Top 5” prospect targets.
• Collaborate with Marketing and senior BDRs to execute on event-driven campaigns:
• Pre-event: identify and engage target attendees, schedule onsite meetings.
• Onsite: support the senior BDR and Account Directors to execute on meetings booked, tracking down prospects at event and capturing and sharing any lead data
• Post-event: follow up and nurture leads to ensure smooth pipeline progression.
• Leverage our full tech stack: Salesforce, SalesLoft, LinkedIn Sales Navigator, ZoomInfo, Yess.ai and FORM’s internal intelligence to manage outreach and maintain accurate data.
• Track and exceed daily, weekly, and monthly activity and meeting targets.

Business Development Representative