Forethought

Customer Marketing Manager

Forethought

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Build automated lifecycle journeys across onboarding, adoption, renewal, cross-sell, and upsell.
  • Partner with our customer support team to operationalize customer communications and reminders.
  • Drive revenue impact by identifying and activating expansion moments at key lifecycle intervals.
  • Own customer newsletters and product update announcements.
  • Design event-triggered campaigns using product signals, Appcues events, and Salesforce data.
  • Support, with opportunity to own, customer-facing webinars, events and other campaigns and programs.
  • Build and scale programs for G2 reviews, testimonials, references, and referral motions.
  • Maintain an always-on pipeline of customer quotes, case studies, and success stories.
  • Capture customer sentiment (NPS, in-app feedback, surveys) and surface insights internally.

Requirements

  • 5+ years in customer marketing, lifecycle marketing, or a related B2B marketing role.
  • Strong storyteller with excellent writing and communication skills.
  • Experience building customer content across email, in-app, and more.
  • Highly collaborative; comfortable working cross-functionally with CS, sales, and marketing.
  • Analytical and curious. Driven to understand what makes customers tick and how to keep them engaged.
  • Organized and proactive, with strong project management skills and attention to detail.
Benefits
  • A chance to be an early member of a hyper-growth startup with equity to match
  • An opportunity to help us define a new market within AI
  • Ability to solve challenging problems with a world-class team
  • A low ego company culture that is obsessed with feedback and helping each other grow
  • A distributed team, with a flexible approach to work that allows you to choose how you best work
  • Health Insurance
  • Paid maternity, paternity & parental leave
  • Company-wide wellness days

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketingcustomer marketingevent-triggered campaignscustomer content creationNPSin-app feedbacksurveysdata analysisproject management
Soft skills
storytellingwriting skillscommunication skillscollaborationanalytical thinkingcuriosityorganizational skillsproactivityattention to detail