Senior Product Manager, Engagement – Gamification

Ford Motor Company

Senior Product Manager leading gamification strategy for Ford’s connected vehicle and loyalty products. Driving Ford Rewards adoption through behavioral analysis, game mechanics, and cross-functional product delivery.

Posted 9/3/2026full-timeDearborn • Missouri • 🇺🇸 United StatesSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in leading gamification strategies and product development, with a strong focus on user engagement and behavioral design. Proven ability to synthesize data and collaborate with cross-functional teams to drive innovative solutions in fast-paced environments.

Highest-signal resume keywords

Gamification FrameworksProduct DevelopmentBehavioral DesignStakeholder ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product DevelopmentGamification StrategyBehavioral PsychologyDigital DesignData Analysis

Soft Skills

Strong Communication SkillsLeadership SkillsDocumentation SkillsCustomer-Centric Mindset

Tools & Technologies

UX DesignData Science

Industry Keywords

Lifecycle EngagementLoyalty ProgramsUser EngagementConnected Vehicle Capabilities

About the role

Key responsibilities & impact

Lead the gamification strategy for the Lifecycle Engagement & Loyalty team
Conduct discovery and business-case development for strategic gamification initiatives
Evaluate and pilot expansion strategies for behavior-driven experiences across vehicle segments and ownership phases
Scale Ford Rewards participation and digital app adoption beyond current channels
Analyze driving telemetry and ownership habits to identify customer segments
Develop tailored game mechanics and localized features for different driver archetypes and regional communities
Translate the gamification vision into high-level product definitions and technical requirements
Partner with Software Engineering, UX Design, and Data Science from concept to launch
Synthesize user engagement data, connected vehicle capabilities, and loyalty financial projections into executive presentations
Provide data-backed recommendations to secure executive leadership buy-in

Requirements

What you’ll need

HS Diploma or equivalent
5+ years of experience in product development or digital design experience
Demonstrated ability to achieve strategic goals in an innovative and fast-paced environment and evolve product strategy based on research, data and industry trends
Strong verbal and written communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders
Strong leadership and communication skills to manage stakeholders across the organization, including strong documentation skills
Passion for customers, their needs, and building/shipping products to meet those needs
Demonstrated effectiveness in complex organizations
Domain knowledge in gamification frameworks, behavioral design, or high-engagement consumer platforms strongly preferred
Prior experience in product development, behavioral psychology, or designing digital-physical engagement loops that drive real-world user actions
Visa sponsorship is not available
Must be legally authorized to work in the United States

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time