Marketing Communications Specialist – Integrated Services, Recalls Tier 1 Support

Ford Motor Company

Marketing communications specialist developing integrated campaigns for Ford’s vehicle and mobility services. Coordinating GTM execution, digital assets, incentive messaging, and agency partnerships.

Posted 9/3/2026full-timeDearborn • Missouri • 🇺🇸 United StatesMid-LevelSenior💰 $74,300 - $166,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing campaigns, with a strong focus on collaboration, communication, and project management. Proficient in translating complex data into compelling consumer messaging while maintaining alignment with brand priorities.

Highest-signal resume keywords

Integrated Marketing CampaignsProject ManagementCommunication SkillsMicrosoft Office SuiteAgency/Client Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingAdvertisingGo-To-Market ExecutionData AnalysisConsumer Messaging

Soft Skills

Attention to DetailOrganizational SkillsSelf-Starter MentalityRelationship BuildingAdaptability

Tools & Technologies

Microsoft PowerPointMicrosoft Excel

Industry Keywords

Digital MarketingPromotional CampaignsConsumer IncentivesCross-Team CollaborationStakeholder Presentation

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Support Integrated Services by translating key initiatives into integrated, cross-team marketing campaigns for Tier 1 web, including promotional campaigns
Lead communication efforts between Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, and WPP agency partners
Ensure marketing communications align with Ford Brand and Integrated Services priorities
Create briefs and lead Go-To-Market execution for annual pulses, new product enhancements, and targeted audience campaigns
Collaborate with internal Marketing Communications and agency partners to develop Tier 1 digital assets
Assist with Go-To-Market efforts and personalization on digital properties for high-visibility consumer and owner incentives requiring paid media support
Coordinate and capture complex program and audience data requirements
Translate incentive and program data into clear, compelling consumer offer messaging
Organize and streamline incentive information for agency partners to create Tier 1 marketing assets

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
Minimum of 3 years of experience in marketing, advertising, or project management
Familiarity with the agency/client relationship model is highly preferred
Proven ability to manage multiple projects simultaneously, meet tight deadlines, and maintain organized workflows
Exceptional written and verbal communication skills
Extreme attention to detail for managing incentive accuracy and campaign brief requirements
Advanced proficiency in Microsoft Office Suite, specifically PowerPoint and Excel
Ability to distill complex, technical information such as incentive programs into simple, persuasive consumer messaging
Ability to present to senior stakeholders and collaborate with creative agency teams
Ability to build relationships across different organizational tiers and with external partners
Self-starter mentality with the ability to anticipate needs
Comfort working in a fast-paced environment where priorities can shift based on market needs
Must be legally authorized to work in the United States
Visa sponsorship is not available

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Adoption and surrogacy expense reimbursement
Fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time