Senior Manager, Consumer Marketing Intelligence

Ford Motor Company

Ford marketing intelligence leader transforming consumer, competitive, and campaign data into actionable vehicle marketing decisions. Leading measurement frameworks, executive reporting, analytics modernization, and a high-performing team.

Posted 8/14/2026full-timeDearborn • Missouri • 🇺🇸 United StatesSenior💰 $141,700 - $268,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Intelligence, including the development of measurement frameworks and analytical decision support. Proven ability to lead high-performing teams and influence senior leadership through effective communication and strategic insights.

Highest-signal resume keywords

Marketing IntelligenceAnalytical Decision SupportPerformance AnalyticsExecutive CommunicationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing MeasurementKPI DevelopmentAnalytical FrameworksDecision-Support ToolsExecutive DashboardsScorecardsData AnalysisBusiness IntelligenceAttributionExperimentation

Soft Skills

Strategic ThinkingStorytellingProblem-SolvingCollaborationCoaching

Tools & Technologies

AI-Enabled AnalyticsAutomation ToolsModern Analytics ToolsSelf-Service Tools

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Business Degree

Industry Keywords

Consumer InsightsManagement ConsultingAutomotive IndustryComplex Consumer Industry

About the role

Key responsibilities & impact

Lead Ford's Marketing Intelligence team responsible for executive reporting, marketing measurement, and analytical decision support
Design and continuously improve the Marketing Intelligence operating model, including governance, reporting standards, measurement frameworks, and best practices
Transform complex marketing, customer, competitive, and business data into clear, actionable recommendations that improve marketing effectiveness and business performance
Embed Marketing Intelligence throughout the campaign lifecycle, from planning and investment decisions through optimization and post-launch learning
Lead analytical deep dives to identify performance drivers, diagnose business challenges, and uncover growth opportunities
Develop measurement frameworks connecting marketing investments to brand health, customer behavior, sales performance, and business outcomes
Build intelligence systems connecting insights directly to business actions, campaign optimization, investment decisions, and strategic planning
Monitor consumer, competitive, marketplace, and campaign data to identify emerging trends, performance risks, and growth opportunities
Standardize reporting, democratize data, and build scalable self-service tools for stakeholders
Leverage AI, automation, and modern analytics tools to improve efficiency and accelerate insight generation
Advance measurement capabilities, automation, governance, and technology adoption
Coach and develop a high-performing intelligence team and foster analytical rigor, collaboration, and continuous improvement

Requirements

What you’ll need

Bachelor's degree required
10+ years of experience in marketing intelligence, marketing analytics, business intelligence, consumer insights, management consulting, or a related analytical field
Experience leading cross-functional initiatives and presenting recommendations to senior leadership
Experience leading and developing high-performing teams
Strong analytical and strategic thinking for solving complex business problems
Exceptional storytelling and executive communication skills
Deep understanding of marketing measurement, performance analytics, business intelligence, and KPI development
Experience developing executive dashboards, scorecards, reporting frameworks, and measurement strategies
Experience designing analytical frameworks and decision-support tools
Ability to influence senior leaders and drive alignment across highly matrixed organizations
Strong problem-solving capabilities and ability to synthesize quantitative and qualitative data into actionable insights
Visa sponsorship is not available
Must be legally authorized to work in the United States
MBA or advanced business degree, automotive or complex consumer industry experience, management or analytics consulting experience, and experience with MMM, attribution, experimentation, AI-enabled analytics, or advanced marketing measurement are preferred

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time