Senior Product Manager, Experience Hub

Ford Motor Company

Senior Product Manager building Ford’s Experiences Hub for discovering, booking, paying for, and engaging with automotive experiences. Leading Ford Racing onboarding, roadmap strategy, transactions, personalization, and revenue growth.

Posted 8/13/2026full-timeDearborn • Missouri • 🇺🇸 United StatesSenior💰 $132,800 - $250,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Management with a focus on end-to-end transactional experiences, driving revenue through strategic digital placements and stakeholder collaboration. Proficient in Agile methodologies and A/B testing to optimize customer engagement and experience.

Highest-signal resume keywords

Product ManagementEnd-to-End Transactional ExperienceAgile DeliveryA/B TestingStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementE-Commerce ExperienceRevenue DriversDigital AnalyticsCustomer Experience Optimization

Soft Skills

Collaborative Relationship BuildingClear CommunicationFeedback ProvisionSynthesis of Complex Situations

Tools & Technologies

JiraAdobe AnalyticsContentsquareAdobe TargetSalesforce Marketing Cloud

Certifications & Qualifications

Bachelor’s DegreeMBA or Master’s Degree

Industry Keywords

MotorsportsAutomotive RacingDigital Experience PlatformSEOCRM

Tech Stack

Tools & technologies

AEMCloud

About the role

Key responsibilities & impact

Own and drive the Experiences Hub product roadmap in partnership with Ford Racing
Build and operate the Experiences Hub for owners and non-owners
Own the full transaction lifecycle, including discovery, browsing, booking, payment, and fulfillment
Lead onboarding, migration, launch, and maintenance of all Ford Racing experiences and events
Evaluate incoming requests, scope and prioritize work, and align stakeholders on timelines and delivery approaches
Collaborate across product organizations to increase experience visibility and placement across the site
Serve as the primary product point of contact for Ford Racing
Translate racing events and activations into digital placements, personalization, and promotion strategies
Identify opportunities to drive direct and incremental revenue from experiences
Lead agile planning and ceremonies with delivery teams
Drive predictable, repeatable experience-launch processes
Support on-site content, copy, SEO, and customer journey planning
Partner with CRM and Personalization teams to promote experiences across Email, SMS, App, and Web
Develop experimentation and A/B-testing roadmaps to optimize experience surfacing, personalization, and promotion

Requirements

What you’ll need

Bachelor’s degree or equivalent combination of relevant education and experience
7+ years of Product Management experience
Demonstrated success owning complex, transactional, multi-stakeholder platforms end-to-end
Strong product management expertise; marketing background in CRM, campaign, or content marketing is valuable
Ability to build collaborative stakeholder relationships and align priorities
Ability to provide clear, constructive feedback on scope and timing
Ability to define direction and drive progress in undefined or emerging spaces
Track record of cross-product organizational alignment and feature/product placement
Strong understanding of revenue drivers and translating product decisions into direct and incremental revenue impact
Ability to synthesize complex, ambiguous situations into clear narratives
3+ years of experience owning or building end-to-end transactional or e-commerce experiences
2+ years of experience onboarding partners, products, or content types onto a digital platform
2+ years of experience in Agile delivery and tooling such as Jira
1+ years of hands-on experience with Adobe Analytics, Contentsquare, Adobe Target, or similar digital analytics, personalization, and customer experience platforms
1+ years of experience designing and running A/B tests and experimentation programs
Must be legally authorized to work in the United States
MBA or Master’s degree, digital experience platform/marketplace experience, AEM familiarity, SEO experience, Salesforce Marketing Cloud familiarity, and motorsports/automotive racing familiarity are advantageous

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up childcare
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time
Relocation assistance may be available for qualified candidates