Off-Road Driving Experiences Manager

Ford Motor Company

Ford manager leading global Bronco, Raptor, and off-road driving experiences. Managing teams, partners, budgets, curricula, and premium customer engagement programs.

Posted 8/7/2026full-timeAllen Park • Missouri • 🇺🇸 United StatesSeniorLead💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading strategic planning and execution of customer-facing experiential programs, with a strong focus on off-road and overlanding initiatives. Proven ability to manage teams, develop budgets, and optimize performance metrics to enhance customer experiences.

Highest-signal resume keywords

Program ManagementCustomer ExperienceTeam DevelopmentBudget ManagementOff-Road/Outdoor Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Strategic PlanningOperational ProcessesPerformance Metrics TrackingContract NegotiationFinancial Forecasting

Soft Skills

Analytical SkillsProblem-SolvingCommunication SkillsLeadershipMotivational Skills

Tools & Technologies

CRM SystemsDigital Marketing Tools

Industry Keywords

MotorsportsExperiential ProgramsVendor ManagementCustomer Journey OptimizationPublic Land-Use Agencies

About the role

Key responsibilities & impact

Lead the strategic planning, development, and execution of Ford's Off-Road Driving Experiences, balancing existing programs with new initiatives
Manage and develop a team of direct reports, including performance goals, reviews, coaching, and team development
Oversee key partner and external vendor relationships and performance
Guide the creation and continuous improvement of off-road and overlanding curricula
Direct program-level operational processes, logistical planning, and on-site execution standards
Lead global market coordination and alignment with regional teams
Partner with Engineering, Communications, Marketing, and Dealer Relations on brand portfolios and product launch strategies
Develop, manage, and forecast program budgets
Track program metrics, customer feedback, and data capture to measure performance and ROI
Collaborate with digital and CRM teams to optimize the registration-to-event customer journey

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Sports Management, related field, or equivalent combination of relevant education and experience
7+ years of progressive experience in customer experience, marketing, or program management
7+ years of experience in the Motorsports or Off-Road/Outdoor industry
3+ years of direct people management experience, including coaching and team development
Experience executing and scaling customer-facing experiential programs or events
Experience managing third-party vendor relationships and service level agreements
Experience tracking and managing project- or program-level operational budgets
Track record of designing, piloting, and launching new experiential portfolios or business initiatives from the ground up
Experience negotiating complex contracts, managing multi-partner alliances, or working with public and private land-use agencies
Experience developing long-term financial forecasts, managing capital allocation, and optimizing ROI
Strong analytical, problem-solving, and strategic thinking skills
Excellent written and verbal communication skills, with the ability to present complex information clearly
Ability to lead and motivate cross-functional teams in a fast-paced environment
Passion for Ford products, off-roading, and delivering high-quality customer experiences
Candidates must be legally authorized to work in the United States
Visa sponsorship is not available for this position

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time