Global Off-Road Marketing Manager

Ford Motor Company

Ford marketing manager leading off-road racing strategy, partnerships, and trackside programs. Driving brand awareness and customer engagement through motorsports across global markets.

Posted 8/7/2026full-timeAllen Park • Missouri • 🇺🇸 United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing marketing strategies within the motorsports industry, with a strong focus on brand awareness, customer engagement, and program management. Proven ability to coordinate cross-functional projects and manage partnerships effectively while delivering results on time and within budget.

Highest-signal resume keywords

Motorsports Marketing ExperienceBranding PrinciplesProgram Management SkillsPresentation SkillsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentPerformance Metrics MonitoringProject CoordinationBusiness-to-Business Opportunities AssessmentAthlete Management

Soft Skills

Strong CommunicationLeadershipTeam Management

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business

Industry Keywords

Motorsports IndustryOff-RoadingCommercial PartnershipsTrackside EventsStakeholder Liaison

About the role

Key responsibilities & impact

Develop and implement marketing strategy for assigned off-road and dirt racing series to drive brand awareness and customer engagement
Oversee official partnerships and liaise with team stakeholders and Ford leadership
Interface between Ford and sanctioning bodies or leagues to manage commercial partnerships
Collaborate cross-functionally with Engineering, Communications, Global Markets, Licensing, Dealer Relations, Design, Retail Marketing, and Product Marketing
Assess business-to-business opportunities arising from official motorsports partnerships
Ensure consistent program messaging across earned and shared media
Set program goals and monitor performance metrics
Manage and support trackside efforts involving leadership, dealers, and employees
Oversee agency work supporting motorsports programs
Represent Ford at trackside and non-track motorsports events
Prepare presentations on program initiatives for executive leadership, including the CEO

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or related field, or equivalent combination of relevant education and experience
5–10 years of work experience in marketing
Proven experience in motorsports marketing
Strong understanding of the motorsports industry and team/driver management
Thorough understanding of branding principles and marketing tactics
Strong presentation skills
Willingness and ability to undertake heavy domestic and international travel
Comfortable working outdoors for extended periods
Availability for weekend and/or evening hours
Preferred: 5+ years of motorsports work experience, including athlete management
Preferred: Demonstrated experience in off-roading
Ability to coordinate projects across multiple teams and race series
Strong program management skills and ability to manage multiple projects simultaneously
Experience delivering results on time and within budget

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time