Manager – Lincoln Experiential

Ford Motor Company

Ford marketing manager leading Lincoln’s premium customer experience programs and partnerships. Growing brand awareness, loyalty, and driving skills through experiential events, curricula, logistics, and integrated campaigns.

Posted 8/5/2026full-timeDetroit • Missouri • 🇺🇸 United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in experiential marketing, strategic planning, and partnership management, with a strong focus on budget development and project execution. Proven ability to lead integrated marketing strategies and present insights to senior leadership.

Highest-signal resume keywords

Experiential MarketingPartnership ManagementBudget DevelopmentEvent ExperienceStrategic Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market InsightsCompetitive AnalysisContract NegotiationVendor RelationsProject ManagementSponsorship ActivationShopper EngagementFinancial Target ManagementLogistical PlanningCurriculum Development

Soft Skills

Excellent CommunicationLeadershipCollaborationPresentation SkillsProject Guidance

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

Luxury MindsetIntegrated MarketingConsumer PreferencesBrand Guideline AdherenceAgency Collaboration

About the role

Key responsibilities & impact

Lead the strategic planning, development, and execution of Lincoln’s Experiences, aligning them with Lincoln’s vision and business objectives
Create and enhance innovative Experience curricula using market insights and competitive analysis
Develop expansion strategies and identify new market opportunities and strategic partners
Monitor the competitive landscape and consumer preferences to keep Lincoln’s experiences best-in-class
Oversee partner performance, brand guideline adherence, operational standards, and financial targets
Oversee logistical planning and execution for vehicle assets, equipment, and personnel
Lead integrated marketing and communication strategies for Lincoln events and partnerships
Collaborate with internal marketing teams and external agencies
Present program updates, performance reports, and strategic recommendations to senior leadership
Manage budgets, timelines, vendors, and agencies

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications or Business
5+ years of relevant marketing experience
Focus in experiential marketing
Deep understanding of shopper engagement, sponsorship activation, and live events
Experience leading and/or collaborating with agency teams
Experience in contract negotiation, partnership management, and vendor relations
Proven budget development, management, and forecasting experience
Ability to guide multiple projects with limited supervision and provide project updates
Excellent communication skills and comfort presenting to executive leadership
Event experience
Luxury mindset

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days
Paid parental leave
New parent ramp-up programs
Subsidized back-up child care
Adoption and surrogacy expense reimbursement
Fertility treatments
Vehicle discount program for employees and family members
Management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off
Option to purchase additional vacation time