Senior Manager, Consumer Marketing Strategy

Ford Motor Company

Senior Manager leading integrated marketing strategies for Ford's growth and customer loyalty. Collaborating with cross-functional teams to develop impactful marketing campaigns.

Posted 7/28/2026full-timeDearborn • Missouri • 🇺🇸 United StatesSenior💰 $141,700 - $268,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing integrated marketing strategies that drive brand growth and business performance, with a strong focus on cross-functional collaboration and leadership in high-performing teams.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentCross-Functional Team LeadershipConsumer Insights AnalysisManagement Consulting ExperienceAgency Strategy Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyBrand StrategyPerformance AnalyticsConsumer UnderstandingCompetitive IntelligenceStrategic PlanningCampaign DevelopmentBusiness Performance MetricsCRM StrategyProduct Marketing

Soft Skills

LeadershipCollaborationPresentation SkillsProblem SolvingStrategic Thinking

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Business Degree

Industry Keywords

Automotive IndustryConsumer MarketingComplex Consumer IndustryMarketing CommunicationsMedia Strategy

About the role

Key responsibilities & impact

The Senior Manager, Consumer Marketing Strategy leads the development of integrated marketing strategies that drive brand growth, customer consideration, and business performance.
Leading a high-performing strategy team, this role brings together cross-functional partners to shape major campaigns, solve complex business challenges, and help build a world-class marketing organization.
The Senior Manager serves as a strategic leader responsible for shaping Ford's consumer marketing direction across both near-term business priorities and long-term brand growth.
This role leads the development of integrated marketing strategies by bringing together Marketing Communications, Media, Creative, CRM, Analytics, Product Marketing, Consumer Insights, and agency partners around a common strategic vision.
The team defines the strategic approach behind major marketing campaigns and enterprise initiatives, integrating consumer understanding, competitive intelligence, marketplace trends, and performance analytics to align marketing investments with business objectives.

Requirements

What you’ll need

Bachelor's degree
10+ years of experience in marketing strategy, brand strategy, management consulting, or a related field.
Experience developing integrated marketing strategies for consumer brands or experience in management consulting.
Experience leading cross-functional initiatives and presenting recommendations to senior leadership.
Experience leading and developing high-performing teams.
MBA or advanced business degree.
Automotive or other complex consumer industry experience.
Experience in management consulting or strategic planning.
Experience leading agency strategy engagements.

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.