Formula 1 Marketing Manager – F1

Ford Motor Company

Formula 1 Marketing Manager at Ford, overseeing strategic marketing initiatives for Formula 1 racing. Collaborating with teams and agencies to elevate brand visibility and fan engagement.

Posted 7/9/2026full-timeAllen Park • Missouri • 🇺🇸 United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

Tech Stack

Tools & technologies

Oracle

About the role

Key responsibilities & impact

Co-manage relationships with Oracle Red Bull Racing (ORBR), VCARB, and Red Bull (NA & GmbH); lead the F1 Academy program and serve as the single point of contact for commercial partnerships.
Take the lead on the 2026+ renewal agreement.
Update and evolve the overarching F1 marketing strategy to align with Ford’s master brand and performance objectives.
Lead collaborative efforts across Engineering, Comms, Licensing, Dealer Relations, and external agencies to ensure cohesive execution and budget management.
Lead major milestones, including the 2026 Ford/ORBR Launch, Red Bull Showruns, Pirelli Hot Lap programs, and general representation at F1 trackside and non-track functions.
Oversee the global social POV and content plans for F1 programs, collaborating with regional markets, PR/Communications, and creators for maximum earned media impact.
Drive global employee awareness initiatives and develop programs to engage dealers across North America (NA) and International Markets Group (IMG).
Oversee the utilization of team assets, partner integrations (B2B), and driver appearances/utilization.
Secure marketing and product-placement opportunities for Ford vehicles (including driver immersion programs) and coordinate support vehicles for race markets.
Manage the overall EV Demonstrator calendar, operations, and dynamic/static demo opportunities globally (excluding the RB26 and in collaboration with counterparts on RBAT vehicles).

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or related field
5-10 years’ work experience in the field of marketing, preferably Sports Marketing/Sports Management
Proven experience in motorsports marketing, with a strong understanding of the industry, team/driver management
Must have 1 - 4 years of experience in the racing industry, preferably Formula 1
Strong understanding of branding principles and marketing tactics
Strong presentation skills
5+ years of work experience in motorsports, including athlete management
Ability to coordinate projects across multiple teams and race series
Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
Strong program management skills, with ability to manage multiple projects simultaneously
Experience delivering results on-time and within budget

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.

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Hard Skills & Tools

Marketing Strategy DevelopmentCommercial Partnership ManagementBudget ManagementContent PlanningEvent Coordination

Soft Skills

Excellent Communication SkillsHighly Motivated Self-StarterFlexible Approach to Working Hours

Certifications

Bachelor’s Degree in Marketing