Marketing and Brand Manager

Ford Motor Company

Marketing Manager developing brand strategies for Ford Energy's battery storage solutions. Collaborating with engineering teams and driving market presence through effective communications and marketing efforts.

Posted 6/26/2026full-timeDearborn • Missouri • 🇺🇸 United StatesMid-LevelSenior💰 $115,500 - $218,100 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive U.S. brand strategy to establish Ford Energy as the premier provider of BESS solutions – leveraging competitive advantages in technology, resiliency and scale.
Collaborate with engineering and product teams to translate technical specs (round-trip efficiency, degradation rates, thermal management, etc.) into high-impact marketing collateral and sales tools.
Work closely with our technology and brand collaborators to align messaging, ensure brand consistency and leverage shared insights to capture market share.
Engage channels and advocates to amplify brand and product awareness and purchase consideration – including advertising, social media and direct marketing.
Position Ford Energy as a leader in the energy transition – and support our sales objectives – through strategic participation in industry associations and events.
Establish baseline and target metrics (qualitative and quantitative) to ensure proper tracking of marketing objectives (awareness, engagement, conversion).
Manage external agencies and vendors to bring creative ideas to life and scale marketing impact as the Ford Energy business grows.

Requirements

What you’ll need

Education: Bachelor's degree in marketing or related field
Industry expertise: Minimum of 3-5 years of experience with complex industrials and/or high-tech products. Experience specifically in the battery energy storage system (BESS) or renewable energy space is preferred.
Technical proficiency: Learning agility to quickly master BESS architecture, battery chemistry, inverter integration, and energy management software (EMS).
Proven track record: Portfolio of marketing and brand work, preferably experience in scaling a startup or a new business unit within a larger corporation.
Exceptional communication: Ability to distill complex technical and regulatory concepts into clear, persuasive narratives for C-suite executives, technical buyers, and other audiences.
Collaborative mindset: Demonstrated ability to integrate marketing and communications initiatives and work across organizational boundaries with internal and external stakeholders to deliver on shared commercial goals.
Education: Bachelor’s degree in marketing, engineering, or business. An MBA or a master’s degree in an energy-related field is highly preferred.

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.

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Hard Skills & Tools

BESS architecturebattery chemistryinverter integrationenergy management softwaremarketing strategymarketing collateralsales toolsmetrics trackingqualitative analysisquantitative analysis

Soft Skills

exceptional communicationcollaborative mindsetlearning agilityability to distill complex conceptspersuasive narrative developmentcross-organizational collaborationstakeholder engagementcreative idea managementstrategic participationbrand consistency

Certifications

Bachelor's degree in marketingBachelor's degree in engineeringBachelor's degree in businessMBAMaster's degree in energy-related field