Data Analytics & Automation Specialist

Ford Motor Company

Data Analyst driving automation and strategic analysis for Ford's Sales & Marketing. Focused on leveraging data for informed business decisions and market growth.

Posted 6/23/2026full-timeKöln • 🇩🇪 GermanyMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

BigQueryPythonSQLVBA

About the role

Key responsibilities & impact

You are responsible for building efficient and scalable data structures.
You develop and manage compliance-compliant applications (using Python, SQL, VBA and the MS Power Platform) to elevate sales controlling and ensure the highest data quality.
You analyze complex dealer, customer and campaign data to predict future customer behavior and preferences.
By developing custom forecasting and predictive models, you make trends visible early and identify concrete growth and optimization opportunities.
You support our digital transformation in Sales & Marketing.
You analyze existing business processes, identify automation potential and design modern solutions — from establishing automated data flows to digitizing entire processes, for example through the targeted use of AI technologies.
You translate raw data into actionable business strategies.
Through your analyses you uncover new market potential in financing, leasing and insurance businesses, define tailored target audiences for our marketing campaigns and support strategic growth initiatives from concept to implementation.
Your insights form the basis for our business decisions.
You not only create meaningful management reports but also present your recommendations directly to senior management.
You conduct data-driven competitive analyses, evaluate our market position and performance against industry benchmarks and derive strategic actions.

Requirements

What you’ll need

University degree in (business) informatics, computer science, economics with a quantitative focus or a comparable field of study
Several years of relevant professional experience in quantitative data analysis, data science or market analysis, and experience in Sales & Marketing — preferably in the automotive sector
Strong analytical and communication skills with the ability to think critically and creatively
Expert knowledge of MS Office applications (especially Excel including VBA, PowerPoint) and the MS Power Platform
Very good programming and database skills in Python and SQL, and experience with Google Dataform & BigQuery
Extensive knowledge in Artificial Intelligence; practical experience with AI implementation projects is a strong advantage
Excellent written and spoken German and English skills

Benefits

Comp & perks

An innovative environment within a globally operating company
International collaboration and exciting challenges
Flexible working models and development opportunities
A culture of diversity and equal opportunity

ATS Keywords

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Hard Skills & Tools

PythonSQLVBAMS Power Platformdata analysisdata sciencepredictive modelingAI implementationGoogle DataformBigQuery

Soft Skills

analytical skillscommunication skillscritical thinkingcreativity