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Website CRM, eCommerce Specialist
Ford Motor CompanyWebsite CRM and eCommerce Specialist at Ford focusing on digital transformation and customer relationship management. Collaborating with marketing initiatives and agency partners in South Africa.
About the role
Key responsibilities & impact- Drive the execution of our digital customer experience, aligning technical platforms with business goals to deliver measurable results.
- Manage and optimize the customer lifecycle to deliver key KPIs using insights from quantitative and qualitative behavioral data.
- Coordinate, manage, and execute website development projects in close partnership with internal teams and external agency partners.
- Serve as the primary liaison between agency partners, Dealers, the IMG Central Team, and various Sales & Marketing stakeholders.
- Own web analytics and insights, translating complex data into executive-level reporting and strategic recommendations.
- Support the sales pipeline, meeting lead generation and lead nurturing targets.
- Successfully launch and implement new content and customer engagement tools across relevant customer-facing digital touchpoints.
- Leverage market research and user insights to drive actionable, strategically applied results.
Requirements
What you’ll need- National Diploma or Degree in Marketing, Sales, or an equivalent qualification (an Honours degree would be an advantage).
- Minimum of 5 years of automotive experience within Marketing & Sales.
- Direct experience in Digital Marketing and managing Digital Platforms is highly advantageous.
Benefits
Comp & perks- Professional development
- Work-life balance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingweb analyticscustomer lifecycle managementlead generationlead nurturingcontent managementcustomer engagement toolsdata analysisproject managementstrategic recommendations
Soft Skills
communicationcollaborationrelationship managementstrategic thinkingproblem-solvinginsight-driven decision makingorganizational skillsexecutive reportingteam coordinationstakeholder management
Certifications
National Diploma in MarketingDegree in MarketingDegree in SalesHonours degree in Marketing or Sales