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Ford Motor Company

Digital Marketing Analyst, Product Data Management

Ford Motor Company

Digital Marketing Analyst bridging vehicles and users by managing product specifications and pricing data at Ford. Collaborating with IT and product managers for enhanced digital customer journey.

Posted 5/9/2026full-timeChennai • 🇮🇳 IndiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Interact with the respective stakeholder to get the latest input documents for the models to be launched.
  • Update the tracker for the requests and amendments received.
  • Report the progress of the Project using reports, Dashboard and tools.
  • Keep a keen interest in process improvements through technical / automation perspective.
  • Coordinate with the supporting stakeholders for the digital assets and site setup.
  • Verify the inputs performed by the authoring analyst to ensure quality output.
  • Receive approval from the respective stakeholders for publishing the models.
  • Enable supporting contents for Inventory and E-Commerce requirements.
  • Maintain compliance and control documentation for managing audits & reviews.

Requirements

What you’ll need
  • Bachelor's degree in commerce with 3 years or above / Postgraduation in Business Management with minimum of 1 year or above experience is preferred.
  • Any exposure to marketing & digital platforms with basic automobile knowledge is preferred
  • Flexibility to work on night shift on the need basis
  • Flexibility to adapt as per latest Ford’s work arrangements

Benefits

Comp & perks
  • Flexibility to work on night shift on the need basis
  • Flexibility to adapt as per latest Ford’s work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
process improvementsautomationquality assurancereportingdashboard creationinventory managementE-Commercestakeholder management
Soft Skills
communicationcoordinationflexibilityadaptabilityattention to detail
Certifications
Bachelor's degreePostgraduation in Business Management