Cross Vehicle Brand Analyst

Ford Motor Company

Ford Pro Brand Analyst synchronizing brand marketing strategies and communications across critical workstreams. Translating market data into actionable insights for business growth.

Posted 4/24/2026full-timeDetroit • Missouri • 🇺🇸 United StatesMid-LevelSenior💰 $74,300 - $166,200 per yearWebsite

About the role

Key responsibilities & impact

Streamline GTM Activation: Coordinate the communication of commercial incentives to internal GTM partners to ensure seamless execution across all sales channels.
Synthesize Field Intelligence: Establish a regular cadence for gathering field feedback; distill these insights into actionable reports for internal teams to address market needs.
Maintain Incentive Transparency: Publish and manage the "Sell Sheet" for dealers and field teams to ensure accurate, real-time visibility into commercial incentives.
Align Brand Priorities: Collaborate with Brand Managers to define cross-vehicle priorities and brief GTM teams, utilizing the PDCA (Plan-Do-Check-Act) framework to track progress.
Develop Marketing Assets: Lead the creation and distribution of marketing materials for Commercial Vehicle Center (CVC) dealers and field teams, driving dealer adoption and tool effectiveness.
Lead Cross-Functional Integration: Collaborate with Finance, Tech, Web, and Field Operations to ensure brand alignment across all business units.
Drive Data-Informed Decisions: Utilize sales and market share data to inform brand tactics and hold partners accountable for measuring the effectiveness of marketing initiatives.

Requirements

What you’ll need

Bachelor’s degree in marketing, business or related
2+ years with either automotive field or dealer experience
1+ year of experience leveraging complex data sources to derive insights
Experience collaborating with cross-functional teams (e.g., Marketing, Sales, Finance)
Excellent communication skills and ability to craft customer-focused messaging
Strong project management and organizational abilities
Automotive fleet experience, preferred
Experience in designing compelling marketing materials
Experience in web and performance marketing
Strong analytical skills with the ability to interpret market and consumer data
Strong understanding of brand positioning and alignment across channels.

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysismarketing materials designproject managementsales data interpretationmarket share analysisGTM strategyPDCA frameworkperformance marketingcustomer-focused messagingcross-functional collaboration

Soft Skills

communication skillsorganizational abilitiesleadershipanalytical skillscollaborationadaptabilityproblem-solvinginsight synthesisstakeholder managementstrategic thinking

Certifications

Bachelor’s degree in marketingBachelor’s degree in business