Senior Product Manager – CRM

Ford Motor Company

Senior Product Manager in Ford's Global CRM Product Management team. Oversee product strategy for global CRM marketing technology and data integration with North American and European stakeholders.

Posted 4/23/2026full-timeMason • Missouri • 🇺🇸 United StatesSenior💰 $132,800 - $250,800 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and execute a multi-year roadmap for the Salesforce CRM data ecosystem aligned to enterprise priorities.
Gather and synthesize requirements from technical and business stakeholders across North America and Europe, ensuring the data requirements support regional nuances while maintaining a unified global core.
Drive the strategy for how Salesforce consumes and acts upon data across the enterprise.
Understand, adhere to and embed consumer data privacy laws in all that you deliver to protect our customers and Ford.
Effectively communicate our data ecosystem and capabilities across the enterprise to inspire meaningful connections to our customers.
Lead data governance strategy for Ford Retail CRM data across key data pipeline teams.

Requirements

What you’ll need

Bachelor’s Degree or equivalent combination of relevant education and experience
7+ years of Product Management experience that includes:
Marketing Fluency: Strong understanding of modern marketing needs (personalization, journey orchestration, measurement) with the ability to translate those needs into CRM data requirements.
Analytical Storytelling: Proven ability to synthesize KPIs, platform enablement reasons, and business outcomes into clear narratives tailored to technical, marketing, and executive audiences.
Agile Expertise: Strong fundamentals in Agile delivery and experience with tooling such as Jira.
4+ years of Product Management experience specifically focused on data and/or the Salesforce/CRM ecosystem that includes:
Technical Depth: Strong technical fluency in areas such as data pipelines, APIs, cloud platforms, batch and/or event-driven data flows, data modeling, and enterprise integrations.
Customer Data: Experience with customer data, identity, consent, governance, data quality, or activation use cases.
Product Mindset: Demonstrated ability to manage data as a product, balancing availability, accuracy and compliance while enabling downstream teams to deliver more meaningful communications.

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Salesforcedata pipelinesAPIscloud platformsdata modelingenterprise integrationsdata governancedata qualityevent-driven data flowsbatch data flows

Soft Skills

analytical storytellingcommunicationleadershipstrategic thinkingcollaborationcustomer focusinspirationadaptabilityproblem-solvingmarketing fluency

Certifications

Bachelor’s Degree