Director, Product Marketing – AI Optimization

Ford Motor Company

Director of Product Marketing responsible for AI culture adoption and digital marketing strategy at Ford. Leading branding, user adoption, and partnerships with cross-functional teams.

Posted 4/16/2026full-timeDearborn • Missouri • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Create a Digital Product Marketing Strategy from Scratch
Drive User Adoption & Create a Culture of Pull-Adoption
Lead Training, Enablement, & Content Creation
Partner with Go-to-Market Teams & Ford Direct
Lead Teams of External Consultants and Agencies
Accelerate Time-to-Value & Phased Rollout

Requirements

What you’ll need

12+ years of professional experience in marketing or sales career, leading the implementation of digital product.
Marketing degree or similar BS/BA equivalent degree.
Digital Product Marketing Strategy: Proven ability to create marketing strategies from scratch amidst ambiguity, including branding, product consolidation, and image/asset creation.
Change Management & Empathy: Expertise in change management methodologies, understanding what matters to people, and applying deep empathy to drive user adoption.
AI & Customer Experience (CX): Experience in AI technology, automation, and transforming data into intelligent decisions to elevate the customer and employee experience.
Cross-Functional Leadership: Track record of coordinating product launches and working closely with Go-to-Market teams, sales, design, and Ford Direct.
Agency & Consultant Management: Demonstrated success in leading teams of external consultants, marketing agencies, and creative professionals.
Content Creation: Hands-on ability to direct or create high-quality videos, training materials, and enablement frameworks.
Entrepreneurial Spirit: A proactive, innovative mindset capable of navigating ambiguity and driving global or regional growth initiatives.

Benefits

Comp & perks

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital Product Marketing StrategyChange ManagementAI technologyCustomer Experience (CX)Content CreationBrandingProduct ConsolidationImage/Asset CreationTraining MaterialsEnablement Frameworks

Soft Skills

EmpathyCross-Functional LeadershipProactive MindsetInnovative MindsetNavigating AmbiguityUser AdoptionTeam LeadershipCollaborationCommunicationEntrepreneurial Spirit

Certifications

Marketing DegreeBS/BA Equivalent Degree