12+ years of professional experience in marketing or sales career, leading the implementation of digital product.
Marketing degree or similar BS/BA equivalent degree.
Digital Product Marketing Strategy: Proven ability to create marketing strategies from scratch amidst ambiguity, including branding, product consolidation, and image/asset creation.
Change Management & Empathy: Expertise in change management methodologies, understanding what matters to people, and applying deep empathy to drive user adoption.
AI & Customer Experience (CX): Experience in AI technology, automation, and transforming data into intelligent decisions to elevate the customer and employee experience.
Cross-Functional Leadership: Track record of coordinating product launches and working closely with Go-to-Market teams, sales, design, and Ford Direct.
Agency & Consultant Management: Demonstrated success in leading teams of external consultants, marketing agencies, and creative professionals.
Content Creation: Hands-on ability to direct or create high-quality videos, training materials, and enablement frameworks.
Entrepreneurial Spirit: A proactive, innovative mindset capable of navigating ambiguity and driving global or regional growth initiatives.

Benefits

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Digital Product Marketing StrategyChange ManagementAI technologyCustomer Experience (CX)Content CreationBrandingProduct ConsolidationImage/Asset CreationTraining MaterialsEnablement Frameworks

Soft Skills

EmpathyCross-Functional LeadershipProactive MindsetInnovative MindsetNavigating AmbiguityUser AdoptionTeam LeadershipCollaborationCommunicationEntrepreneurial Spirit

Certifications

Marketing DegreeBS/BA Equivalent Degree