Lead the evolution of Retail Consumer Marketing by motivating, training and leading a marketing data analytics team.
Collaborate with marketing and sales teams to define campaign goals, target audiences, and key performance indicators (KPIs).
Develop and manage comprehensive campaign strategies across multiple channels, with a strong emphasis on personalized marketing within Salesforce Marketing Cloud.
Segment audiences based on demographic, behavioral, and transactional data to personalize messaging and maximize engagement.
Develop and execute marketing campaigns within Salesforce Marketing Cloud, including designing emails, building automated journeys, and managing subscriber lists.
Monitor campaign performance in real-time and make necessary adjustments to optimize results.
Analyze campaign performance data to identify trends, insights, and areas for improvement.
Work closely with cross-functional teams (marketing, sales, product, etc.) to ensure alignment on campaign goals and execution.

Requirements

Bachelor’s degree in Marketing, Business Administration, Analytics or a related field.
3+ years of experience in data-driven marketing, with a strong focus on email, digital marketing and customer privacy/consent laws and regulations.
3+ years of experience in automotive finance or financial services industry
Strong analytical skills with experience using data analytics tools (e.g., SQL, Excel, Google Analytics).
Ability to build strong cross functional relationships and collaborate with peers and partners globally.
Excellent project management, communication, and interpersonal skills.
Strong problem-solving and decision-making skills.
Salesforce Data and Marketing Cloud certifications
Passion and experience working with various Artificial Intelligence including Google AI platforms.

Benefits

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data-driven marketingemail marketingdigital marketingdata analyticsSQLExcelGoogle Analyticscampaign strategypersonalized marketingaudience segmentation

Soft Skills

analytical skillsproject managementcommunication skillsinterpersonal skillsproblem-solving skillsdecision-making skillscollaborationrelationship buildingmotivationleadership

Certifications

Salesforce Data certificationSalesforce Marketing Cloud certification