You’ll serve as the primary point of contact and subject matter expert for the Insights Hub, guiding web teams in how to effectively use data to optimize digital experiences.
You’ll conduct day to day analysis of website traffic and user behavior, using regular “pulse checks” to uncover trends, identify anomalies, and surface opportunities for improvement.
You’ll manage and prioritize requests for ad hoc reporting, partnering with the Data Analytics Engineering (DAE) team when deeper support is needed.
You’ll develop and deliver clear, compelling data stories that explain performance, highlight key drivers, and translate insights into actionable recommendations.
You’ll analyze on page engagement metrics such as scroll depth, click through rates, and time on page.
You’ll establish benchmarks, baselines, and hypotheses for both new and existing experiences.
You’ll design and analyze A/B tests and other experiments to validate hypotheses and continuously optimize performance.
You’ll create “placemats” that provide a deeper understanding of the factors influencing key objectives.
You’ll evaluate the effectiveness of marketing campaigns by connecting web analytics with data from CRM, media, and social platforms.
You’ll conduct audience segmentation analyses to identify high value segments and inform the development of personalized experiences.
You’ll support audience building efforts in collaboration with partners, studying behaviors, managing requests, and monitoring changes over time.
You’ll collaborate with cross functional stakeholders to shape strategies for new experiences, defining success metrics and identifying potential risks or challenges.

Requirements

Bachelor’s degree in Data Science, Marketing, Business, Statistics, Psychology,or a related field (or equivalent practical experience).
Experience working with enterprise digital analytics and experience measurement platforms, including tools such as Adobe Analytics, ContentSquare, Medallia, Microsoft Excel and Tableau (Google Analytics)
Strong understanding of web analytics concepts, including user behavior analysis, engagement metrics, funnels, and conversion measurement.
Build and maintain comprehensive website dashboards that bring together performance, engagement, and experience metrics, enabling teams to easily monitor health, track progress against goals, and identify opportunities for optimization.
Ability to translate complex data into clear, actionable insights for cross functional partners.
Comfortable building data narratives and presenting findings to a range of stakeholders, from practitioners to leadership.
Experience partnering with cross functional teams such as product, design, marketing, engineering, and analytics.
Comfortable working in an enterprise environment with multiple analytical partners and shared platforms.
Able to manage multiple priorities, balance ad hoc requests with strategic work, and operate with a high degree of ownership.

Benefits

Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysisA/B testinguser behavior analysisengagement metricsaudience segmentationdata storytellingwebsite dashboardsconversion measurementperformance optimizationhypothesis validation

Soft Skills

communicationcollaborationprioritizationownershippresentation skillsanalytical thinkingproblem-solvingstrategic thinkingadaptabilityinterpersonal skills