Ford Motor Company

Sports Car Marketing Specialist

Ford Motor Company

full-time

Posted on:

Location Type: Hybrid

Location: Richmond • Australia

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About the role

  • Develop and execute the sports car marketing plan for Australia, ensuring alignment with the global Ford Racing and Sports Car racing marketing strategy.
  • Plan and manage trackside activations, content creation, and storytelling, including the oversight of external agencies.
  • Coordinate brand management, digital content, and marketing responsibilities with key series partners, including SRO, Mustang Cup Australia, and Supercars.
  • Liaise with Ford Racing sports car teams to provide brand management support and ensure seamless branding integration.
  • Collaborate with Brand and Design Managers to develop and manage all aspects of team and environment branding, including gear, fire suits, and hospitality spaces, as well as event collateral.
  • Work closely with the regional Marketing & Communications team to ensure Ford Racing is leveraged effectively, while also aligning to Ford’s core principles.
  • Work alongside Ford Racing Competition team to ensure marketing is integrated into the racing cycle plans, plus support program assessments to include marketing perspectives.
  • Coordinate VIP and Executive trackside hosting experiences at sports car races where Ford has a presence.
  • Collaborate across departments to integrate Ford Racing into broader Ford brand activities, messaging, and content, while also refining engagement toolkits for dealers.
  • Support the Sponsorship Manager in prospecting for new local partners, managing existing relationships, and executing global Ford Racing sponsorship deliverables.
  • Coordinating and directing both regional and global agencies and respective resources for support of Ford Racing activities in Australia.
  • Ensuring execution of activities and projects within allocated budget.
  • Flexibility working across multiple time zones and a globally based team.

Requirements

  • Essential Experience: Demonstrated experience in motorsport event management, combined with proven expertise in digital and social media marketing strategies.
  • Industry Background: Previous experience working directly within an (OEM) environment or at an agency supporting OEM clients is highly preferred.
  • Autonomy & Initiative: A confident self-starter capable of operating with minimal supervision; able to take general strategic direction and translate it into effective execution.
  • Project Management: Exceptional organisational skills with the ability to establish structures, design efficient processes, and ensure the timely, accurate completion of multiple complex tasks.
  • Decisive Execution: Demonstrates a strong bias for action, making quick, clear, and calculated decisions to keep projects moving forward to meet deadlines.
  • Adaptability & Problem Solving: Proven ability to perform under pressure in highly dynamic environments, adapting quickly to change and making sound decisions under duress.
  • Stakeholder Relationship Management: Ability to build and maintain robust relationships across diverse groups, including internal teams, external partners, race teams, and customers.
Benefits
  • Discounted lease car options.
  • Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities.
  • Flexible Work Arrangements.
  • Growth and development opportunities via internal and external training.
  • Paid parental leave from day 1.
  • Comprehensive Employee Assist Program.
  • Wellness Programs including Free Flu Vaccinations and Health Checks.
  • Paid volunteer days.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingsocial media marketingevent managementbrand managementcontent creationstorytellingproject managementbudget managementmarketing strategysponsorship management
Soft Skills
autonomyinitiativeorganizational skillsdecisive executionadaptabilityproblem solvingstakeholder relationship managementcommunicationcollaborationflexibility