Strategy

• Lead audience segmentation strategy and profile development used to inform messaging/media plans
• Lead audience creation for deployment across paid (media) and owned (website) marketing channels for Ford and Lincoln
• Serve as the primary business lead for audience-led marketing technology, consult on contracts/POs, manage the scope of services/deliverables (e.g. Experian, TransUnion, etc.).
• Increase the ways in which our paid media campaigns can reach focus/priority audiences
• Ensure personal and team objectives support our Ford marketing objectives, including monitoring and communicating performance toward objectives to leadership and cross-functional stakeholders
• Communicate audience strategies across client and partner stakeholder groups, and onboard/educate new stakeholders about our audience planning approach
• Actively seek out efficiency through cost avoidance/waste elimination
• Work with internal and agency measurement teams to ensure we have the right data/signals to measure/analyze/optimize our audiences within paid media campaigns

Audience Strategy Manager

Feature Strategy Lead

Commercial Third Party Data Strategy Manager

Senior Associate, Technology Strategy Consultant

Client Strategy Manager – AWM/PE